Pittsburgh Native Encourages Women to Use `Power of the Purse(TM)' When Buying a New Car or Truck
26 August 1997
Pittsburgh Native Encourages Women to Use `Power of the Purse(TM)' When Buying a New Car or Truck- Local Personality from Yesteryear to Lead Workshops That Enable Women to Become Savvy Consumers - PITTSBURGH, Aug. 26 -- Thirty-something residents who grew up in Pittsburgh may recall Romper Room's "Miss Donna" teaching them some fundamental learning skills in preparation for elementary school. "Miss Donna" is back with a new message for the women of Pittsburgh. She'll be teaching them the fundamental learning skills to prepare them for purchasing a new car or truck. Although women directly make or influence approximately 80 percent of all new vehicle purchases, they can often find the process of negotiating and closing a deal to buy a car or truck extremely frustrating. The Power of the Purse(TM) workshops are coming to Pittsburgh to give women the tools and information necessary to become informed buyers. "Unfamiliarity with the process of buying a car can cause a stressful situation for some women," explains Kane, a Pittsburgh native, the 1962 United Fund Campaign's "Miss Torch" and a veteran of the automotive industry since the 1970s. "Women have the economic clout. By knowing the numbers and the rules of the negotiating game they can use the 'Power of the Purse' to their advantage. Many women find that after attending our workshop, they can stride confidently into any dealership and know exactly how to take control of the automotive purchase process." The half-hour workshops shed light on automotive purchases and maintenance and take the mystique out of the car buying process. "Once you know how the process works, it just doesn't seem so intimidating anymore," adds Kane. Hyundai's Power of the Purse workshops include the following topics: * How to do your homework before you do any legwork * Eleven things you should never do in a dealership showroom * Servicing Do's and Don'ts The free workshops will be held at the Pittsburgh Women's Show, September 12-14 at the Pittsburgh Expomart, 101-105 Mall Blvd., Monroeville, at the following times: * Friday, Sept. 12 at 1:00 p.m. * Saturday, Sept. 13 at 3:00 p.m. * Sunday, Sept. 14 at 3:00 p.m. "For too long, women have assumed they need a man's help to buy a car," concludes Kane. "Hyundai is offering these workshops to say that isn't so anymore. With the 'Power of the Purse' and an understanding of the process, women can confidently negotiate the best deal possible for the vehicle they want." Launched nationally in 1994 by Hyundai Motor America, Power of the Purse is a series of empowerment workshops designed to increase women's knowledge of buying and servicing a car in a relaxed atmosphere with the opportunity to ask questions and discuss related issues. As women's influence on the automotive industry grows, Hyundai will develop new ways for Power of the Purse to meet women's automotive informational needs. Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars are distributed in the United States by Hyundai Motor America and are sold and serviced through nearly 500 dealerships nationwide. SOURCE Hyundai Motor America