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Subaru Reports September Sales

1 October 1997

Subaru Sales Set New Records; Best Retail Sales In Over Nine Years

    CHERRY HILL, N.J., Oct. 1 -- Subaru of America, Inc. (SOA)
today announced its September sales figures -- it's the best retail sales
month in over nine years.  Subaru recorded a sales total of 13,465 units -- up
24 percent over the same period in 1996.  Overall, Subaru year-to-date sales
are up nine percent over the same period last year.
    The Legacy model line led sales with 8,804 units -- an all-time record for
Legacy retail sales.  The Subaru Outback also celebrated its best sales month
ever.  The sport utility wagon accounted for 5,356 units of the Legacy
line-up.
    Forester, the company's all-new passenger car-based sport utility vehicle,
posted sales of 2,825 units.  The vehicle, which the automotive industry
refers to as a "hybrid," combines the features and benefits of a typical
truck-based SUV with the safety and performance features of a passenger car.
Forester sales started in July 1997.
    Total Impreza Wagon sales are up three percent over the same period last
year.  Year-to-date sales of the Impreza Wagons tower over year-to-date 1996
sales by 73 percent.
    "The Subaru sales momentum continues to build," said Fred Adcock, vice
president-sales.  "We believe it's the result of a strong product line-up and
equally strong marketing and communications programs that connect with our
target audiences."
    Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan.  Headquartered near Philadelphia, the company
markets and distributes Subaru vehicles, parts and accessories through a
network of nearly 630 franchised dealers across the United States.  All Legacy
models sold in the U.S., including the Outback, are produced at the company's
American manufacturing plant, Subaru-Isuzu Automotive, Inc., near Lafayette,
Ind.

SOURCE  Subaru of America, Inc.