CRAGAR Links With Sears Tire Group To Sell Auto Wheels
7 October 1997
CRAGAR Links With Sears Tire Group To Sell Automotive Wheels; Nationwide Availability in 1200 Sears and NTB StoresPHOENIX, Oct. 7 -- CRAGAR Industries announced today an agreement with the Sears Tire Group to sell CRAGAR, CRAGAR Unison and Tru-Spoke wheels nationwide through the company's Sears Tire and Auto Center facilities and its NTB chain. Wheels will be displayed at each facility and a special Sears/CRAGAR catalog will be available for easy ordering. Wheels will be shipped daily to each Sears location utilizing CRAGAR's nine location contract warehouse distribution system. The system provides low cost, uniform two day service nationwide and next day service to two thirds of US zip codes. "We developed the contract warehouse system to improve service and return on investment for our many customers," said CRAGAR CEO Michael Hartzmark. "The addition of Sears to our customer base will have a dramatic positive impact on both companies. Sears will be able to sell America's premier wheel brand and we will enjoy the retailing power of one of the world's leading marketers. It is a true strategic alliance." Sears Automotive Group is the nation's largest retailer of tires and batteries through its Sears Auto Center, and NTB stores. CRAGAR is a worldwide supplier of custom wheels and wheel accessories for automobiles, light trucks, motorcycles and racing vehicles. Forward-looking statements disclaimer In the content of this release, we may make forward-looking statements regarding future events or the future financial performance of the Company. Please refer to the Risk Factors in the Company's 10-K SB and 10-Q SB which identify some important factors that could cause the actual results to differ materially from those contained in our forward-looking statements. These factors include product availability, market conditions, and competitive factors as well as general economic conditions. SOURCE CRAGAR Industries, Inc.