South Coast Motorcars Appoints Madeline Zuckerman to Implement Public Relations, Marketing Campaigns
14 October 1997
South Coast Motorcars Appoints Madeline Zuckerman to Implement Public Relations, Marketing CampaignsNEWPORT BEACH, Calif., Oct. 14 -- The selection of MZ Public Relations & Marketing, Inc. as communications agency for South Coast Motorcars has been announced by Lawrence Williams, National Franchise Development Manager for Jaguar Cars North America. The agency has been chosen to represent South Coast Motorcars in the advance marketing programs which will be launched prior to opening of the flagship Jaguar and Aston Martin dealership, scheduled for autumn of 1998. "Adding Madeline Zuckerman to our team brings the depth we need to establish South Coast Motorcars as a most desirable destination for luxury car customers in the Southern Orange County market," says Williams, whose responsibilities include the title of Project Manager for development of the dealership. "With nearly two decades of experience in this area, her insights and vast network of contacts are certain to be an important contribution to our effort." Under the leadership of agency president Madeline Zuckerman, MZ Public Relations & Marketing, based in Newport Beach, has grown to be a leader within the Orange County business community. On its impressively diverse list of clients are some of the world's most prestigious retail luxury brands, including Tiffany & Co., South Coast Plaza, Escada and Hermes of Paris. Marketing Campaign Launches A Year Before the Dealership Opening The assignment given to Zuckerman's organization is formidable: to establish South Coast Motorcars as a brand synonymous with unprecedented service, and to instill the imagery of a retail destination which emphasizes prompt and thoughtful attention for prospective customers, current owners and even the most demanding clients of its incomparable car wash -- The Spa at South Coast Motorcars. "By advertising South Coast Motorcars prominently -- and so long before the dealership opens -- we intend to build awareness for both the dealership and the return of Jaguar and Aston Martin to this area," says Zuckerman. "Our announcement at ATSC's Newport Beach Concours d'Elegance is just the first of many civic commitments for South Coast Motorcars, just as we plan to raise a strong presence in our local business community." According to Zuckerman, advertising and public relations initiatives now in development focus on building relationships with customers of prestige luxury cars. The exquisite facility, select staff and legendary brands all will be elements of a campaign that aims to convey the feeling of elegant ambiance and thoughtful service. "The launch of South Coast Motorcars presents our agency with a considerable challenge," says Zuckerman, "but it also offers an outstanding opportunity to participate in the resurgence of Jaguar and Aston Martin. It is an association that's already generating excitement, and it will certainly gain momentum in the next twelve months." SOURCE Jaguar Cars, Inc.