Mercedes-Benz Awards Buyer of 100,000th Vehicle With New C-Class Sedan!
26 November 1997
Mercedes-Benz Awards Buyer of Record-Breaking 100,O00th Vehicle With New C-Class Sedan!
New Hampshire woman celebrates Thanksgiving in new car,
courtesy of Mercedes-Benz
EXETER, N.H., Nov. 26 -- Nancy Casavant of Somersworth,
New Hampshire was already looking forward to driving her new Mercedes-Benz
C-Class sedan this holiday season, but she was absolutely ecstatic to learn
that as the purchaser of the 100,000 Mercedes-Benz sold this year -- a new
U.S. sales milestone -- she would receive the vehicle as a gift, courtesy of
Mercedes-Benz of North America, Inc. (MBNA).
The 1998 C280 sedan -- retailed by Dreher-Holloway, Inc. in Exeter, New
Hampshire -- made Mercedes-Benz history this week as it helped the company
shatter the 100,000 annual sales mark in the United States for the first time
in its history. Mercedes-Benz threw a party Tuesday at the dealership for
Nancy and her family, complete with a three-pointed star (the Mercedes logo)
cake and various Mercedes accessories, including a silk scarf and silver key
chain.
"We at Mercedes-Benz of North America are extremely pleased to present
this history-making C-Class sedan to Nancy Casavant and to express our
appreciation to her and all of the 100,000 plus customers who have made a
commitment to our company and our automobiles this year," said MBNA
Vice-President of 0perations, Hal Whiteford. "It is especially rewarding
that so many people are recognizing the enjoyment of driving, and the value of
owning, a Mercedes-Benz."
On her first visit ever to a Mercedes-Benz dealership (Dreher-Holloway,
Inc.), Mrs. Casavant was won over by the Calypso Green C280 with Parchment
leather, heated seats and a glass sunroof. She took a test drive in the snow-
covered parking lot and was convinced that this car, with traction control,
was the right car for her. "I always look for a comfortable car and a good
value and the Mercedes was perfect for me."
Shortly after purchasing the C-Class, she was notified that her new car
was to be a gift from Mercedes-Benz in recognition of the milestone sale.
Upon receiving the news in a phone call from Hal Whiteford this past
Friday, Mrs. Casavant was skeptical, "I said 'This must be a joke.' I didn't
believe it until I called the salesman at Dreher-Holloway, who confirmed the
great news."
Mercedes-Benz owes its record sales this year to the strong momentum of
its traditional core model lines such as the C-Class, E-Class sedans and
wagons, S-Class sedans, CL coupes and SL coupe/roadsters, as well as
unprecedented demand for exciting new benchmark vehicles like the CLK coupe,
M-Class sport utility vehicle and the SLK coupe/roadster.
By year end, U.S. sales for Mercedes-Benz are expected to reach roughly
115,000 with additional growth planned for the years ahead.
SOURCE Mercedes-Benz of North America, Inc.
Photo http://www.newscom.com/cgi-bin/pub/pd/pdz?f=PRN/prnphotos&grid=2 or NewsCom,
305-448-8411; AP PhotoExpress Network, PRN3; PressLink Online, 800-888-6195
