CBSMarketWatch Creates Bull Market For Car Buyers, Owners
2 December 1997
CBSMarketWatch Creates Bull Market For Car Buyers, OwnersConsumers Car Club Joins Wealth Channel, Saves Consumers Time, Money SAN FRANCISCO, Dec. 2 -- CBSMarketWatch (http://cbs.marketwatch.com), the premier Internet financial supersite for the individual investor, business professional and the general public, today announced an unprecedented e-commerce relationship with Consumer's Car Club, the nation's leading provider of Internet-based comprehensive automotive accoutrements for consumers. Car Club, headquartered in San Francisco, will provide CBSMarketWatch unique editorial content and an array of transactional services. CBSMarketWatch will afford Car Club an opportunity to broaden its visibility by integrating its content and transactional services into the CBSMarketWatch site and providing Car Club exposure through tens of millions of advertising impressions, promotions and other links. "Consumers Car Club has displayed a track record for providing consumers top-notch automotive services in a cost effective manner and without the usual hassles -- a perfect, unheard-of combination for our audiences. Car Club saves consumers time and money. They've created an expert blend of resources for vehicle shopping, purchasing, financing and insuring their vehicles. We believe this exclusive, multi-year, multi-million dollar alliance will provide our visitors significant time and money savings," said Larry Kramer, President and CEO of CBSMarketWatch. CBS MarketWatch visitors can now enjoy an insider's advantage at every stage of the car purchasing and owning process. Through Car Club they will gain access to new and used vehicle prices, dealer referrals, a professional buying service, financing and leasing comparison shopping, insurance comparison shopping and VINguard(TM) pre-owned vehicle history reports. Car Club will also participate on the soon-to-be unveiled "Wealth Club," a CBS.Marketwatch.com area devoted to providing investment-conscious consumers information and products of special interest. "We're constantly exploring ways to vest consumers with the information and assistance they need to make smart choices," said Michael London, CarClub's CEO. "Working with CBS MarketWatch broadens our reach, increases our visibility and links us with a well-respected, trusted corporate entity." About CBSMarketWatch CBSMarketWatch is the premier Internet financial supersite for the individual investor, business professional and the general public. The new service is an equal partner joint venture between CBS and Data Broadcasting Corporation . It delivers business news and real-time financial data and analysis. CBS MarketWatch is located at http://cbs.marketwatch.com. About Consumers Car Club Consumers Car Club, the consumer's champion for everything automotive, has saved car shoppers and owners nationwide more than $30 million. Since 1987, Car Club has taken the aggravation and hassle out of researching, purchasing, financing, insuring, and selling trucks and automobiles. Car Club's team of seasoned automotive insiders is committed to providing consumers, from first time buyers and college students, to women and connoisseurs, the muscle they need to gain equal footing in the automotive arena. Visitors simply log onto http://www.carclub.com or dial 1-800-CARCLUB for a full array of services and resources. The San Francisco-based company was founded in 1987 and is privately held. SOURCE Data Broadcasting Corporation