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Tired of the Same Old Boring Car?

22 December 1997

Tired of the Same Old Boring Car?

--Drive Something That Better Matches Your Personality For $19.98 at Budget--

    LISLE, Ill., Dec. 22 -- Starting January 4, Budget Rent a Car
challenges its customers to bid farewell to boring and to say hello to
exciting with the opportunity to "drive their personality" -- in a one-of-a-
kind Budget VIP Pickup -- for just $19.98 a day.
    Based on a recent Budget survey, results reveal that less than 20 percent
of Americans drive their "ideal image" vehicle, and nearly half (48 percent)
of American drivers would prefer to drive a sport utility vehicle or pickup
truck.
    "Our survey results were right on the mark.  We have found that the Budget
VIP Pickup has a wide range of appeal to all types of business and leisure
travelers," states Mark Sotir, senior vice president, Worldwide Marketing and
Reservation Operations for Budget Rent a Car Corporation.
    Budget VIP Pickups are Ford Ranger XLT and Chevy S10 extended-cab pickups
with locking security trunks, and more than 5,000 of them are available in
major markets throughout the U.S. and Hawaii.
    To qualify for this special unlimited mileage offer on Budget VIP Pickups,
customers must book the pickup between December 28 and January 11 for travel
during January 4-31, 1998, and mention rate code "LX" at the time of
reservation.  A two-day minimum rental is required and the car must be picked
up after noon on Thursday and returned by noon on Monday.  Customers must pay
for their rental with an American Express card.
    The offer is available at participating Budget locations in select U.S.
major markets and cannot be used with any other discount or promotional offer.
An economy car may be reserved for the same rate and qualifications.
Customers must reserve the car at least 24-hours in advance of pickup.
    Optional LDW is $16.99 per day or less, where available.  Refueling
services, taxes, California vehicle license fee not to exceed $1.12 per day,
10% or less airport concession fee, surcharges and optional items are extra.
Local rental and age requirements apply.  Locations that rent to drivers under
the age of 25 may impose an age surcharge.
    To find out more about this great rate, customers can simply call Budget's
toll-free reservations at 800-527-0700 or contact their travel professional.
    Ford Ranger and Chevy S10 VIP Pickups join the ranks of Budget's
WorldClass Fleet of specialty vehicles, which represents nearly one-third of
the total fleet.  Other specialty vehicles offered by Budget include sport
utilities (Ford Expedition, Ford Explorer), convertibles (Saleen Mustang, Ford
Mustang), minivans (Ford Windstar), passenger vans, luxury cars (Jaguar,
Lincoln Town Car, Saab) and motorcycles (Harley-Davidson), to name a few.
    Budget Rent a Car Corporation, a wholly owned subsidiary of Budget Group,
Inc. , is one of the world's top three car and truck rental systems.
The Budget system, which operates under the same name worldwide, has more than
3,200 airport and local market locations in over 120 countries and
territories.  Budget has nearly 1,000 corporate-owned and franchised locations
in the United States.

SOURCE  Budget Rent a Car Corp.