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PR Newswire Named Official News Release Distributor

30 December 1997

PR Newswire Named Official News Release Distributor at 1998 North American International Auto Show

    DETROIT, Dec. 30 -- PR Newswire is the official distributor
of news and information to the media at the 1998 North American International
Auto Show (NAIAS) at the Cobo Conference/Exhibition Center, January  4-19.
The North American International Auto Show is the longest-running auto show in
the country and is celebrating its 10th year as an international event.  The
show is owned and operated by the Detroit Auto Dealers Association (DADA).
    PR Newswire will be located on-site in the Michelin Media Center to
transmit exhibitors' news releases and photos.  At no additional cost, all
news release distribution includes delivery to databases, automotive trade
publications, and placement on the Internet via the North American
International Auto Show page on PR Newswire's Web site
(http://www.prnewswire.com).  Journalists attending the show and working in
the Michelin Media Center will have access news releases and photos from the
manufacturers that have run through PR Newswire.  News will also be posted on
the PRN Press Room Web site (http://www.prnmedia.com) for registered media to
access.
    Additional packages are being offered this year to NAIAS exhibitors:
PRN's PhotoLAUNCH and PhotoPRESSKIT.
    "These packages combine news release and photo distribution in cost
effective bundles specifically designed to support the launch of new vehicles
and the distribution of press kit materials," said Mike Isopi, PR Newswire's
Automotive Market Specialist.
    PR Newswire also offers an exclusive AutoShow Circuit that PRN members can
use to reach national automotive media and general media in the major auto
show cities simultaneously.  "As a whole, these services reflect PR Newswire's
ongoing effort to help members gain maximum exposure while making the best use
of their budgeted dollars," said Isopi.
    PR Newswire, headquartered in New York with 28 bureaus located nationwide
and a new office in London, specializes in the global electronic distribution
of news releases to the media and financial community.  Other services include
broadcast fax and fax-on-demand, broadcast e-mail, and photo distribution.  PR
Newswire's Web site (http://www.prnewswire.com) features "Company News On-
Call," the latest news and earnings reports from hundreds of companies, with
hypertext links to their Web sites.

SOURCE  PR Newswire