PRIMEDIA Forms Automotive Group
10 January 1998
PRIMEDIA Forms Automotive GroupDavid E. Davis Named Automotive Czar of Steering Committee NEW YORK, Jan. 10 -- Charles G. McCurdy, President of PRIMEDIA announced today that the company has formed an automotive information group to coordinate the activities of its fifty-five Automotive product lines. David E. Davis has been named chairman of the automotive group steering committee. It was also announced that William Porter, President and CEO of McMullen Argus, PRIMEDIA's special interest automobile group, will become vice chair of the committee. Other PRIMEDIA companies represented on the committee are, Intertec Publishing; Ward's Communications, PRIMEDIA Consumer Magazines, National Market Reports, ASTN, PRIMEDIA Information, Inc., and IntelliChoice. The steering committee will drive the strategy for new product lines, as well as enhanced participation by PRIMEDIA in the automotive industry. Davis, the founder and editor of Automobile Magazine, will add this new assignment to his present portfolio of duties. The announcement comes after a recent summit meeting of the executives of all the PRIMEDIA products involved in the automotive business. "In just 8 years we have developed a solid position in the automotive arena. Our Automotive group surrounds the industry with important information products for consumers, manufacturers and distributors. Our automotive steering committee allows some of the brightest people in the industry to gather regularly, combine resources and create value for PRIMEDIA through cross selling opportunities and new product ideas. As our new advertising suggests, we are "King of the Road," said McCurdy. With over fifty-five different product lines in trade and consumer magazines, training and information, PRIMEDIA has become the nation's authoritative source of automotive information to buyers, distributors and manufacturers. The company produces such well-known brands as Automobile Magazine, Wards Auto World, Ward's, Dealer Business, IntelliChoice, Inc., Blue Book Valuation Guides, Automotive Satellite Television Network . PRIMEDIA Inc., with 1996 sales of $1.4 billion, is the authoritative source of specialized information for highly targeted audiences concentrating in specialty magazines (specialty consumer and technical and trade), education (classroom learning and workplace learning) and information (consumer and business). PRIMEDIA Automotive Titles -- Trade & Technical Ward's Auto World Ward's Automotive International Ward's Automotive Reports Ward's Automotive Yearbook Ward's Dealer Business Ward's Engine and Vehicle Ward's Technology Update -- Business ASTN - Network Dealer Business Electronic Redbook Fleet Owner Modern Bulk Transporter Red Books Refrigerated Transporter Trailer/Body Builders -- IntelliChoice IntelliChoice On-Line -- Consumer Magazine 4 Wheel Drive & Sport Utility 4 x 4 Mechanix Audio Video Interiors Auto Sound & Security Automobile Automobile Magazine's Field Guide Automotive Guide to Buying & Leasing Bracket Racing Car Audio & Electronics Chevy Truckin' Classic Trucks Custom Rodder European Car Ford High Performance Ford Trukin' High Performance Mopar High Performance Pontiac High-Tech Performance Hot Bike Kit Car Illustrated LowRider Magazine MiniTruckin' Magazine Muscle Mustangs & Fast Fords Mustang Illustrated Nascar Truck Racing Magazine Off-Road Magazine Popular Hot Rodding Sport Compact Car Street Power Street Rodder Super Chevy Truckin' Truckin' Classic Trucks Vette VW Trends -- Valuation Guide Blue Books Canadian Red Books SOURCE PRIMEDIA, Inc.