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Porsche's 50th Anniversary to Be Celebrated Throughout North America

12 January 1998

Porsche's 50th Anniversary to Be Celebrated Throughout North America

    RENO, Nev., Jan. 12 -- A long awaited anniversary of one of
the world's most revered automakers will take place during 1998.  Fifty years
ago, on June 8, 1948, the first production car to bear the Porsche name was
completed in the tiny village of Gmund, Austria.
    Created by Prof. Ferry Porsche and designated the 356, this initial sports
car launched the Porsche marque in the automobile industry.  As the first
Porsche, it also laid the technical foundation for many succeeding and highly
prized Porsche models.
    Porsche's momentous 50th anniversary will be celebrated throughout the
year at numerous worldwide activities including many of North America's
premier automotive events.  In America, Porsche will be the featured marque at
the Amelia Island Concours d'Elegance (April 18) in Florida, the Meadow Brook
Hall Concours d'Elegance and Historic Races (Aug. 1-2) in Michigan and the
Monterey Historic Automobile Races (Aug. 14-16) in Northern California.  The
Pebble Beach Concours d'Elegance (Aug. 16), the National Automobile Museum
(April 20-Aug. 9) in Reno and the Petersen Automotive Museum (Sept. 11-Nov. 6)
in Los Angeles will highlight special displays commemorating Porsche's golden
anniversary.  And Watkins Glen International will hold a unique Double Fifty
Porsche Celebration (Aug. 28-30) honoring both Porsche's anniversary and the
50th anniversary of the rebirth of American road racing at the New York race
course.
    The Porsche AG Museum in Germany will provide a selection of outstanding
historic automobiles for these North American activities, several of which are
making their first appearance on the continent.  In addition, track events
will be attended by such famous Porsche race drivers as Hurley Haywood, Vic
Elford, George Follmer and Brian Redman.

SOURCE  Porsche Cars North America, Inc.