Deja Vu All Over Again: Accord Number One With American Consumers
27 February 1998
Deja Vu All Over Again: Accord Number One With American Consumers
TORRANCE, Calif., Feb. 27 --- The Honda Accord was the top
car choice among American consumers in 1997 for the ninth straight year,
according to an analysis of 1997 automotive registrations by the independent
Polk Company.
Individual Accord registrations totaled 359,101 for the year, compared to
326,925 for the Toyota Camry. Third was the Honda Civic at 301,093, followed
by Saturn at 248,134 and Ford Escort at 223,214. Polk separates individual
consumer purchases and leases from fleet purchases. The company considers a
vehicle a fleet purchase when more than 10 vehicles are registered to the same
address.
"I guess this makes us Number One with real life every day people," said
Dick Colliver, Honda Division executive vice president. "Now I know how the
University of Nebraska felt. We deserve a share of the National Title."
Rounding out the top 10 for the year were the Chevrolet Cavalier, Ford
Taurus, Toyota Corolla, Chevrolet Lumina and Chevrolet Malibu.
1997 Top 10 Polk Retail Registrations
Model Individual Fleet Total '97
Registrations Registrations Registrations
Honda Accord 359,101 18,562 377,663
Toyota Camry 326,925 53,819 380,744
Honda Civic 301,093 12,336 313,429
Saturn 248,134 4,869 253,003
Ford Escort 223,451 56,919 280,370
Chevrolet Cavalier 222,214 78,020 300,234
Ford Taurus 180,041 189,287 369,328
Toyota Corolla 174,257 44,294 218,551
Chevrolet Lumina 121,753 108,519 230,272
Chevrolet Malibu 113,542 42,122 155,664
SOURCE American Honda Motor Corporation
