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Rebranded Hertz Local and Insurance Replacement Rental Unit Opens New Locations in Oklahoma City

12 March 1998

Rebranded Hertz Local and Insurance Replacement Rental Unit Opens Four New Locations in Oklahoma City; More to Come

    PARK RIDGE, N.J., March 12 -- Hertz Local Edition, the
recently renamed local and insurance replacement car rental unit of The Hertz
Corporation , the world's largest car rental company, has opened
four new locations in the Oklahoma City area and plans to open additional
sites there by year end.
    Started over two years ago as H.I.R.E. -- an acronym for Hertz Insurance
Replacement Entity -- it was rebranded in late 1997 to maximize the market
recognition and strength of the Hertz brand.  The four new Oklahoma City area
locations, the first in that region, are the first new locations to be opened
since the change to the Hertz Local Edition name.
    Hertz Local Edition has over 65 locations in the Boston/New England area
and the suburbs of Dallas, Denver and Los Angeles.  By year-end 1998, Hertz
expects to have over 100 locations in operation in the U.S.
    "We see real opportunity for growth," said Joseph R. Nothwang, Executive
Vice President and General Manager for Hertz's U.S. car rental operations.
"The local market is expanding.  More insurance carriers have provisions for
replacement vehic1cs in their auto policies.  More dealers are providing
loaner cars when a customer's car is in the shop for warranty work.  And more
and more people are recognizing the convenience of renting a car in their own
neighborhood when an extra car is needed.  All of this bodes well for the
local and insurance replacement market and for Hertz Local Edition."
    Hertz has a worldwide fleet of approximately 500,000 vehicles and more
than 5,500 locations in 140 countries.

SOURCE  The Hertz Corporation