Jeep(R) Owners Seeking Adventure Journey to Fourth Annual Camp Jeep(TM) August 14-16
12 March 1998
Jeep(R) Owners Seeking Adventure Journey to Fourth Annual Camp Jeep(TM) August 14-16
AUBURN HILLS, Mich., March 12 -- A Jeep(R) tradition
continues this summer as thousands of Jeep owners, their families and friends
navigate the twisting, 1,200 foot ascent of a two-lane highway etched into the
Colorado Rockies for the fourth annual Camp Jeep(TM), August 14-16.
Jeep enthusiasts travel from all corners of the country to partake in the
three action-packed days of off-highway driving, fly-fishing, mountain biking,
white-water rafting and other exhilarating outdoor activities. For others,
the appeal lies beyond an exploration of Mother Nature's playground, as they
look forward to meeting Jeep owners from across the country and learning about
the latest in 4x4 technology.
"Camp Jeep provides a festive outdoor setting for our owners to come
together and experience memorable and exciting adventures, all of which are
typical of the Jeep brand lifestyle," said Martin R. Levine, General Manager -
Chrysler/Plymouth/Jeep Division. "Now in its fourth year, more than 10,000
people from 45 states have gathered for this unique vacation get-away."
Located 25 miles southeast of Vail, on the former World War II training
ground of the 10th Mountain Division, Camp Jeep focuses on the environment,
education and entertainment while providing participants with the opportunity
to learn more about the off-highway capabilities of their vehicles in a safe
and environmentally responsible manner.
Under the instruction of experienced guides, owners will learn the basics
of off-highway driving and the capabilities of Jeep Wrangler, Cherokee and
Grand Cherokee on Jeep 101 training courses. After honing these skills,
drivers can set out on guided trail rides to experience the surrounding trails
rated according to level of difficulty. Additionally, each vehicle in the
Jeep line-up will be the subject of roundtable discussions, providing owners
the unique opportunity to meet directly with Jeep engineers, receive updates
on product developments and peer into the future of Jeep manufacturing.
"Camp Jeep gives us the opportunity to interact one-on-one with our
owners, and it gives them a chance to learn more about the people behind the
Jeep brand," said Levine.
Participants can choose from dozens of activities such as hiking, all-
terrain mountain boarding, archery and outdoor musical concerts. Performing
exclusively for Camp Jeep participants, and headlining the musical portion of
the weekend, will be Grammy Award-winner Kenny Loggins.
At an expanded Family Activity Center, people of all ages can enjoy arts
and crafts, obstacle courses, puppet shows and even a mini-Jeep 101 course for
children.
"Combine all these activities in this beautiful setting surrounded by
mountains and you can see that Camp Jeep clearly illustrates how Jeep
ownership is more than a way around, it's a way of life," added Levine.
Camp Jeep continues to work with the USDA Forest Service to ensure that
the Camp Hale site is properly protected and maintained. Because Camp Jeep is
committed to the enjoyment and preservation of nature, the program includes a
complete reclamation project intended to leave Camp Hale in the same, if not
better, condition than it was in prior to the event. Additionally, trained
professionals will be on hand to conduct environmental seminars and outdoor
survival courses.
Registration is unchanged from previous years at $195 per vehicle (there
is no per-person charge) and includes participation in all activities, except
white-water rafting, which is offered at a discounted rate. For more
information, call 800-789-JEEP.
SOURCE Chrysler Corporation
