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First 'New World of Audi' Dealer Opens

27 March 1998

First 'New World of Audi' Dealer Opens

    GREAT NECK, NY, March 27 -- Biener Audi, the first dealership
to meet the full design criteria for stand-alone dealerships set forth by Audi
of America, Inc., will celebrate its Grand Opening Saturday, March 28th.  This
new look, referred to by Audi as "the New World of Audi," will soon appear
nationwide.
    Customers walking into Biener Audi, or any of Audi's stand-alone
facilities, will immediately notice the curvilinear designs both inside and
out, the abundant use of glass, and the feeling of spaciousness defined by the
high ceilings.  These elements combine to create an open, inviting atmosphere
where customers are free to explore and experience the brand.  Customer
seating is spread throughout the showroom where guests can pause, reflect and
consider their vehicle desires in an environment free from pressure.  Even the
textures and colors of the materials used in the showroom remind one of the
interior elements and luxurious feeling an owner gets inside their Audi.
    The design of this new facility is an adaptation of the concept created by
Audi of America's parent company, Audi AG.  It embodies the four defining
elements of the Audi brand: human, passionate, leading and visionary.  Audi
AG's design is now being implemented in new dealerships across Europe.  It was
developed to enhance the brand image of Audi at the dealer level and increase
brand recognition.  In this manner, customers can enjoy a more consistent
brand experience at any dealership they visit.
    "Our dealers are our primary point of contact with our customers," said
Gerd Klauss, Vice President in charge of Audi of America.  "It is dealers like
Biener Audi that are investing in the brand, and they will see the greatest
rewards in the form of increased customer satisfaction and sales."
    Biener is one of 26 exclusive Audi facilities in the U.S that are expected
to be complete by the end of 1998.  In addition to these stand-alone
facilities, 108 U.S. dealers are implementing some form of brand separation by
the end of this year.  These dealers may not have a completely separate
facility but will be further differentiating Audi from other marques that they
may represent.
    Biener Audi is one of the five pilot dealers who embraced this concept in
its developmental stage and is the first to celebrate its Grand Opening.  They
have represented the Audi brand since 1990 and sold 426 new Audis last year.

SOURCE  Audi of America, Inc.