Magnetti Marelli Aftermarket Chooses Logility Value Chain Solutions To Drive Planning For Automotive Systems
31 March 1998
Magnetti Marelli Aftermarket Chooses Logility Value Chain Solutions To Drive Planning For Automotive SystemsInternational Presence and Superior Product Cited as Key Factors in Decision ATLANTA, March 30 -- Logility , the leading supplier of collaborative value chain planning solutions via the Internet, announced today that Magnetti Marelli Aftermarket has chosen the capabilities of Logility Value Chain Solutions to help the company reduce inventory costs and more accurately plan for customer demand. "Logility had the superior product compared to others we reviewed during the buying process," said Mr. Orlando Pasti, Chief of Logistics and Systems for Magnetti Marelli. "The fact that our business partners in Italy, Information Technology Italia, are able to provide local support was also a major factor in our decision to buy the product." Magnetti Marelli is a leading manufacturer of instrument panels, electronic fuel injection systems, fuel delivery systems, headlamps and rearlamps, rear-view mirrors, air conditioning and engine cooling systems, exhaust systems, alternators and starter motors, pumps, sensors and column switches and lubricants. The company has partnerships at the original equipment level with world leading car manufacturers such as Mercedes, Renault, Citroen, Peugeot, Fiat, Alfa Romeo, Lancia, Ferrari, Maserati, Ford, Audi, Volkswagen, Seat, Skoda, GM, Opel, BMW and others. Magnetti Marelli Aftermarket has licensed the Demand Planning, Replenishment Planning, Inventory Planning, as well as the Demand and Supply Chain Voyager modules of Logility Value Chain Solutions suite. Implementation covers seven countries across Europe and two in South America. The Demand Planning component of Logility Value Chain Solutions reconciles demand history, orders, point-of-sale data and other data to produce comprehensive forecasts of demand. Inventory Planning uses rules-based policies and industry best practices to determine the optimal balance between inventory levels and customer service. The company will also use Replenishment Planning, which enables continuous replenishment policies with advanced, constraint-based, time-phased plans. Logility's award-winning products, Demand and Supply Chain Voyager, allow customers to conduct collaborative planning over the Internet or a company's intranet. Headquartered in Atlanta, Logility Inc. develops, markets, installs and supports state-of-the-art applications that optimize operations throughout the value chain. Backed by a global sales and support organization and key industry alliances, Logility Value Chain Solutions deliver advanced collaborative planning and synchronizes demand opportunities with supply constraints and logistics operations. Logility is proud to serve such customers as Eastman Chemical, Heineken USA, Newell, Pharmacia & Upjohn, Reynolds Metals, Sony Electronics, Timex and VF Corp. For more information, contact: Logility, Inc.; 470 E. Paces Ferry Rd., Atlanta, GA 30305. 800-762-5207. Fax: 404-238-8450. Home page: http://www.logility.com. SOURCE Logility Inc.