BMW Offers New York Auto Show Visitors a Piece of The Ultimate Driving Experience
3 April 1998
BMW Offers New York Auto Show Visitors a Piece of The Ultimate Driving ExperienceWOODCLIFF LAKE, N.J., April 2 -- More than one million auto enthusiasts are expected to shop the 1998 New York International Auto Show. While most shoppers won't leave with the car of their dreams, luxury car enthusiasts will have the chance to take home a unique token of their appreciation for fine automobiles. BMW enthusiasts are among those who can put more than cars on their auto show shopping lists. For the first time, BMW will showcase items from its Lifestyle accessory line at the show, to be held April 11-19 at the Jacob Javitz Center. As a featured retailer in the show's Galleria Shopping Mall, BMW will offer a variety of interesting products designed to appeal to the discriminating tastes of BMW owners and fans. Along with distinctive wearables, such as shirts, jackets and neckwear, BMW will offer some uncommon, exclusive items, including: -- The BMW Baby Racer, a pint-sized, foot-powered BMW for toddlers featuring special "quiet tires" and classic BMW styling. -- BMW "dynamic" mountain bike that folds, engineered for performance on and off the road. -- Exquisite leather goods -- custom-designed purses, wallets and cases. "Our automobiles reflect who we are," said Detlef Kleine, Accessories Development and Merchandising Manager at BMW. "BMW offers accessories that complement the lifestyles of BMW owners and the aspirations of the future BMW owner. They also reflect the performance and quality people expect from BMW." Many BMW Lifestyle products feature hallmark design and style elements that echo those found in the company's automobiles. For example, the glass curve on the face of a BMW watch mirrors the sleek shape of a BMW car. A metal fastener on a coat resembles the unique design of a BMW brake rotor. In addition to the BMW items on display at the Galleria store, shoppers will be able to order all of the merchandise from the BMW Lifestyle catalog on-site. They can also stop into BMW's Manhattan retail center to see additional products or browse the Lifestyle catalog on-line on BMW's web site at http://www.bmwusa.com. BMW entered the North American market in 1975. Since then, the company has grown to include marketing, sales and financial service organizations in the United States and Canada; a South Carolina manufacturing operation; a design firm in California; and various other operations throughout the U.S. and Canada. BMW is represented in North America through a network of more than 375 automobile and 190 motorcycle retailers in the United States and Canada. BMW (US) Holding Corp., the brand's North American headquarters, is located in Woodcliff Lake, New Jersey. SOURCE BMW of North America