Chrysler Announces Owner's Bonus Program
24 April 1998
Chrysler Announces Owner's Bonus ProgramAUBURN HILLS, Mich., April 24 -- Chrysler Corporation has announced an Owner's Bonus Program that gives owners of Dodge, Chrysler, Plymouth, Jeep(R) and Eagle vehicles, as well as owners of selected competitive vehicles, coupons worth $500 to $1000 toward the purchase of a new 1997, 1998 or 1999 model vehicle. Eligible retail consumers -- current owners of a Chrysler Corporation vehicle who purchased the vehicle new and continue to own the vehicle -- who purchase or lease a new Dodge, Chrysler, Plymouth, Jeep or Eagle vehicle and take delivery between April 24 and July 2, 1998, will receive an Owner's Bonus allowance. Original and current owners of General Motors and Ford products who qualify for the respective GM and Ford owner loyalty programs are also eligible. "Our customer loyalty is already one of the highest in the industry, particularly for our trucks and minivans," said James P. Holden, Executive Vice President - Sales and Marketing. "In light of what has happened this past week with competitive programs, we felt we had no choice but to offer our own customers a similar reward -- and perhaps gain a few new customers in the process." The Chrysler Owner's Bonus allowance is available only to the owner of the vehicle and is not transferable or assignable. Only one Owner's Bonus allowance can be applied to the retail purchase or lease of each eligible vehicle and only one allowance per person. The Owner's Bonus allowance is in addition to current national and regional consumer cash incentives and APR programs and national and regional lease programs. Eligible vehicles are as follows: Model Owner's Bonus 1997/1998 Dodge and Plymouth Neon $ 500 1997/1998 Dodge Avenger $ 500 1997/1998 Chrysler Sebring Coupe $ 500 1997/1998 Chrysler Sebring Convertible $ 500 1997/1998 Chrysler Cirrus $ 500 1997/1998 Dodge Stratus $ 500 1997/1998 Plymouth Breeze $ 500 1997/1998 Eagle Talon $ 500 1997/1998 Chrysler Concorde $ 500 1997/1998 Dodge Intrepid $ 500 1997 Eagle Vision $ 500 1997/1998 Dodge Caravan/Grand Caravan $1000 1997/1998 Plymouth Voyager/Grand Voyager $1000 1997/1998/1999 Chrysler Town & Country $1000 1997/1998 Dodge Dakota $ 500 1997/1998 Dodge Ram 1500 Reg. Cab $ 500 1998 Dodge Ram 1500 Quad Cab $ 500 1997/1998 Dodge Ram 1500 Club Cab $1000 1997/1998 Jeep Cherokee $ 500 1997/1998 Jeep Grand Cherokee $ 500 1997/1998 Jeep Wrangler $ 500 SOURCE Chrysler Corporation