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ITT Automotive Takes 'Drive Safer America!' to the Streets

7 May 1998

ITT Automotive Takes 'Drive Safer America!' to the Streets

  -- Safety Technology Simulator To Demonstrate Driver Safety Nationwide --

    AUBURN HILLS, Mich., May 7 -- ITT Automotive is literally
taking its "Drive Safer America!" traffic safety campaign to the streets in a
million dollar, state-of-the-art semi tractor-trailer outfitted with the very
latest interactive technology to demonstrate the proper usage and the
importance to motorists of four-wheel anti-lock brakes.
    ITT Automotive President Frank Macher today unveiled the 46,000 pound,
18 wheel trailer that includes the first-ever anti-lock brake technology
simulator, interactive exhibits on anti-lock brake systems and a portable Skid
Pad Challenge where drivers can experience first-hand the advantage of four
wheel anti-lock brakes.
    He announced that the "Drive Safer America!" Road Show will visit shopping
malls, fairs, dealer events, auto shows, racing events and other venues.
    The "Drive Safer America!" Road Show simulator includes six automobile
seats mounted on a multi-axis hydraulic motion system and a state-of-the-art
projection and surround sound system with an 82 inch screen.  Drivers will
experience the difference between four-wheel anti-lock brakes and conventional
braking systems as they feel the effects of coping with hard braking
situations.
    The semi-trailer also includes an interactive pedal-feel and noise
simulator designed to make drivers aware of how anti-lock brake systems
respond during hard braking situations.  A skid pad from inside the trailer
can be rolled out onto a parking lot or stadium for Skid Pad Challenges to
demonstrate proper braking techniques with four-wheel anti-lock brakes.
    "We're so serious about safe driving that we're 'taking it to the streets'
with the most technologically advanced driver safety exhibit ever built," said
Macher.  "Four-wheel anti-lock brakes can help save lives.  But like any other
technology they have to be used properly.  The "Drive Safer America!" Road
Show is going to reach hundreds of thousands of drivers who may not know how
to use their anti-lock brakes, or who may be in the market to buy a new
vehicle but who don't realize the positive difference four-wheel anti-lock
brakes make in a hard braking situation."
    In February 1997, ITT Automotive partnered with Indy Car driver and
automotive expert Lyn St. James to launch "Drive Safer America!" a national
consumer awareness initiative designed to help drivers better understand the
proper techniques for safe driving year round, including the effective use of
four-wheel anti-lock brakes.  This past November, ITT Automotive president
Frank Macher took a bold stand on driver safety, insisting that U.S.
automakers make "Safety a standard, not an option," a rally cry for the
standardization of four-wheel anti-lock brakes in the North-American market.
    As part of its "Drive Safer America!" consumer awareness initiative, ITT
Automotive has made a variety of safety information available free of charge.
Consumers can request a free "Drive Safer America!" brochure and an
instructional video on anti-lock brakes by calling toll-free at 800-694-5200
or by visiting ITT Automotive at http://www.ittautomotive.com/drivesafer on the
Internet.  For special information on anti-lock braking systems consumers can
also call toll-free (877) ABS-BRAKES.
    ITT Industries (http://www.ittind.com) is a leading global diversified
manufacturing company, with 1997 sales of $8.8 billion from its three primary
business segments: Automotive, Defense & Electronics and Fluid Technology.
ITT Industries' automotive business is one of the world's largest independent
suppliers of systems and components to automotive manufacturers.  In the
defense and electronics area, ITT Industries is a leader in the design,
manufacture and support of high technology electronic systems and components
for defense and commercial markets. In fluid technology, ITT Industries is one
of the world's leading manufacturers of products, systems and services for the
movement, measurement and control of fluids.
    In addition to the New York Stock Exchange, ITT Industries' stock is
traded under the symbol ("IIN") on the Midwest, Pacific, London, Frankfurt and
Paris exchanges.
    ITT Industries and its subsidiaries' news releases are available at no
charge via fax and the Internet.  For ITT Industries news and information on
the Internet, visit http://www.ittind.com; for ITT Automotive visit
http://www.ittautomotive.com.  To receive releases by fax, call 800/758-5804,
extension 110006 for ITT Industries, or extension 437525 for ITT Automotive.

SOURCE  ITT Automotive