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Ford Announces Small Shareholder Buy-Sell Program

22 May 1998

Ford Announces Small Shareholder Buy-Sell Program

    DEARBORN, Mich., May 22 -- Ford Motor Company today
announced a low-cost plan through which shareholders owning fewer than 100
shares may either sell their holdings or purchase additional shares to bring
them up to 100.  Those eligible will be notified by mail and will have until
June 23, 1998 to participate.
    The program, administered by Shareholder Communications Corp., is entirely
voluntary.  Participants will pay a fee of $1 per share to buy or sell, up to
a maximum of $50 per account.  Shares will be bought or sold in the open
market through a designated broker.  Ford Motor Company will not be buying or
selling any of the shares.  Full details are described in the materials being
mailed today.
    There are about 1.2 billion shares of Ford common stock outstanding,
including more than 240,000 registered individual shareholder accounts.  About
106,000 of those accounts, or about 44 percent of the total, own fewer than
100 shares.   More than 59,000 shareholder accounts, or about 25 percent of
the total, own 25 shares or less.
    Many small shareholders continue to hold their shares because of the cost
of brokerage commissions or because of the inconvenience of buying or selling
in small amounts.