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9th Formula International Motor Show in Cairo

6 July 1998

9th Formula International Motor Show-Cairo Slated for November 10-15, 1998

    TROY, Mich., July 6 -- Thousands of influential automotive
and political leaders from the Middle East and Africa will gather at the 9th
Formula International Motor Show-Cairo this November.
    The slated schedule of Press, Trade, and Public Show dates is as follows:

    Press Day        Nov. 10, 1998
    Trade Days       Nov. 10-11, 1998
    Public Show      Nov. 12-15, 1998

    An expected crowd of more than 400,000 people is expected to attend the
motor show.  The event will feature a number of new vehicle introductions and
will spotlight nearly 500 products from more than 300 international
exhibitors, representing a variety of automotive and related industries.
Unlike North American shows that feature only vehicles, the Formula
International Motor Show-Cairo also highlights automotive parts, accessories,
suppliers, repair, maintenance and service station and garage equipment.
    The 9th Formula International Motor Show-Cairo will be held at the Cairo
International Fair Ground and the Cairo International Convention Center, in
Nasr City, Cairo-Egypt.  The venue offers 11 halls, spanning 80,000 meters,
which doubles the space allocation from last year's show.
    The Formula International Motor Show-Cairo is sanctioned by the
International Organization of Motor Vehicle Manufacturing, widely known by its
French acronym OICA.  The OICA is the official sanctioning body for
international motor shows.  This show is one of a few select shows worldwide
that is OICA-sanctioned.  It is the only Egyptian event to receive the
exclusive designation, distinguishing the Cairo show with other OICA shows
such as Frankfurt, Tokyo, Geneva, Paris and Detroit.
    For the first time, the autumn FICA Genera Assembly Meeting will be held
in Egypt, corresponding with the 9th Formula International Motor Show-Cairo.
Key executives representing car-manufacturing associations in 40 countries
will attend this premier international event.
    Due to its political stability and strategic location, Egypt has become a
major business center and meeting point for foreign buyers, especially from
the Middle East and Africa.  Favorable changes in the Egyptian economy and the
attraction of international investments have encouraged the private sector to
establish automobile assembly plants and automotive-related enterprises in
Egypt.
    Egypt is currently home to 15 car factories with combined annual revenue
of three billion Egyptian pounds, or the equivalent of almost $900 million
U.S.  The economy also supports 100 automotive suppliers and related
businesses that generate close to $250 million U.S.
    John Bailey & Associates, Inc. Public Relations is handling exhibit space
reservations for United States and Canadian companies for the 9th Formula
International Motor Show-Cairo.  All inquiries can be made by calling
248-641-3880, or via e-mail at jkrammes@baileypr.com.