Land Rover Announces 'Certified' Pre-Owned Vehicle Program
10 July 1998
Land Rover North America Announces 'Certified' Pre-Owned Vehicle ProgramLANHAM, Md., July 10 -- Land Rover North America, Inc. has recently introduced a nationwide "Certified" Pre-Owned Vehicle Program. Land Rover Certified is the first ever pre-owned program offered by LRNA, and is designed to extend the Land Rover experience to a larger group of customers. One hundred six of the 115 Land Rover Retailers in the United States are currently authorized to sell Land Rover Certified vehicles. Charles R. Hughes, President, LRNA, said, "Land Rover Certified provides buyers with like-new warranty protection in exceptionally maintained, pre- owned Land Rovers. For a relatively small-volume seller like Land Rover, our Certified program is an opportunity to expand the Land Rover family by giving more people the confidence to purchase our vehicles. The Land Rover ownership experience is unique in this business. Land Rover Certified opens the door to that experience a little wider." To qualify as Certified, a Land Rover must be less than six model years old with fewer than 75,000 miles and can be either in or out of its new- vehicle factory warranty. The Land Rover Certified program is unusual as it includes pre-owned Land Rovers from any source, rather than covering only recent, off-lease vehicles. In fact, any Land Rover that has not exceeded the 6-year/75,000-mile limit automatically becomes Certified when it is traded in on a new vehicle or repurchased by the retailer -- provided it meets exacting Certified specifications. Some retailers have begun contacting late-model Land Rover owners in the hope of increasing their stock of Certified vehicles. A Land Rover is Certified by any authorized Land Rover Retailer after meeting a rigorous 98-point vehicle inspection. Land Rover technicians check all components and subsystems on the vehicle, and all major exterior and interior parts. All scheduled maintenance is brought up to date. Certified vehicles receive a standard 1-year/12,000-mile Limited Used Vehicle Warranty that protects the engine, transmission, four-wheel-drive system, and transfer case as well as the fuel, cooling and HVAC systems. Also covered are the electrical and braking systems, suspension, steering, seals and gaskets, and other components. Certain used vehicle "wear and tear" items are not covered under warranty. Additionally, coverage extends to all new Land Rover Kit items purchased for the Certified vehicle at the time of sale. Coverage of a Certified vehicle also includes Land Rover's 24-hour Road Recovery service, as well as Trip Interruption reimbursement and rental car coverage. The Land Rover Certified pre-owned program removes many of the worries that can come with purchasing a used vehicle. Buyers of both new and Certified pre-owned Land Rovers may also elect to purchase optional "Assured" coverage -- a selection of upgraded service protection plans. Assured coverage extends the Certified pre-owned warranty by an additional 1-year/12,000-miles on 1998 and newer model year vehicles or up to 2-years/24,000-miles on 1997 and prior model year vehicles. New-vehicle Assured coverage periods are longer. For vehicles ineligible for Certified status -- those older than six model years and with 75,000 miles or more (but with less than 100,000 miles) -- Land Rover's optional Assured Driveline coverage provides 1-year/12,000-mile protection of all driveline components. Land Rover Financial Services offers Land Rover Certified vehicle buyers a range of financing and lease options with rates comparable to those available on new Land Rover vehicles. The Certified program allows Land Rover North America and Land Rover Retailers to provide warranty protection previously unavailable on pre-owned Land Rovers. The Certified program extends the Land Rover family of vehicles to buyers who may not have considered a Land Rover attainable. It offers these potential buyers not only a like-new Land Rover, but like-new warranty protection as well. Land Rover North America, Inc., is a member of the Rover Group of Companies, importing vehicles manufactured by Land Rover, Solihull, England. The Rover Group is a wholly-owned subsidiary of BMW Group, Munich, Germany.