San Francisco Tops Auto Trader(R) Online Activity
14 July 1998
San Francisco Tops Auto Trader(R) Online ActivityNORFOLK, Va., July 14 -- Auto Trader(R) Online, (http://www.traderonline.com) home of the Internet's largest used car database, has identified San Francisco as its top market in the country in terms of user activity. The website, with around 500,000 used cars for sale today, has tracked the number of area code searches performed by Bay Area users. "In the four area codes that comprise San Francisco, there were over 3,000 automotive vehicle searches yesterday alone," explains Lynwood Brooks, Product Manager for Auto Trader Online. "We currently have around 10,300 cars and trucks for sale in the San Francisco area, and it appears Bay Area users have recognized and are enjoying our vast selection." Auto Trader(R) Online has over 1 million monthly visitors performing 4 million monthly searches. The automotive website offers visitors the opportunity to search for vehicles through simple parameters he/she selects, as well as place his/her own vehicle for sale on the site, completely free of charge. If a user is unable to locate the vehicle of interest, he/she can take advantage of the E-mail Notify Service of Auto Trader Online, alerting the user when the desired vehicle becomes available. Auto Trader Online also makes its search capabilities available to individuals who own automotive-related websites. Through its "Searchmaker" service a webmaster can download the html code necessary to provide its visitors access to the Auto Trader Online database. Trader Online (http://www.traderonline.com) has a complete Internet presence with twenty Internet sites covering the automotive, aircraft, boat and yacht, big truck, motorcycle, RV, heavy equipment, collector car and general merchandise categories. All can be accessed through http://www.traderonline.com. Trader Online and its parent company, Trader Publishing, are headquartered in Norfolk, VA. With local sales offices in over 90 U.S. cities, Trader's 330 print publications are distributed through approximately 150,000 distribution points in 32 states. Trader Publishing's weekly circulation exceeds 3.8 million.
