Fast Service. Cool Cars. Mere Seconds. Budget Fastbreak.
3 August 1998
Fast Service. Cool Cars. Mere Seconds. Budget Fastbreak.--It's All About Fun Cars, More Choices and Speedy Rentals-- LISLE, Ill., Aug. 3 -- What do cool cars, fast service and paperless transactions have in common? Budget Fastbreak(SM). Beginning this week at major U.S. airports across the nation, Budget Rent a Car is launching its best-ever express service with paperless transactions. It's so fast, Budget Fastbreak customers can be on their way in just a matter of seconds. Enrollment is easy and membership is free. To enroll in Budget Fastbreak, customers simply sign a Master Rental Agreement (MRA), which details all of their preferences, from optional coverages and vehicle types to award options. Once customers are enrolled in the program, they will never again have to sign another rental agreement. "Where else can you get speedy service and an extraordinary choice of vehicles under the same roof," asked Sandy Miller, chairman and CEO of Budget Group, Inc. "Fastbreak coupled with our new frequent renter program, Perfect Drive, places Budget among the most attractive and competitive car rental companies in the industry. Our customers love Perfect Drive, to the tune of more than 300,000 applicants since its April launch. Fastbreak is the latest component of Budget's new service which is designed to lock in customer loyalty." Depending on the airport configuration, there are two variations of Budget Fastbreak service: Choice and Counter. Fastbreak Choice At 25 of the top U.S. airports, Fastbreak Choice customers are bused from the terminal to the Budget lot and dropped off at a dedicated weather- protected Fastbreak canopy where they can confirm their reserved car class on the reservations monitor. Customers then get to choose their vehicles from a wide array of styles and colors within the car class they have reserved and simply show their driver's license and the hang tag from the rearview mirror to the attendant at the state-of-the-art Fastbreak exit booths. And in a matter of seconds, they are on their way. Or, for a nominal fee, Fastbreak members can upgrade to a different car class by simply choosing another vehicle (say, specialty or luxury) and presenting the hang tag to the exit booth attendant, who will record the change in vehicle rental in the system. Fastbreak Counter Fastbreak Counter, available at more than 80 U.S. airports, offers the same speedy, paperless service as Fastbreak Choice, with a brief stop at the designated Fastbreak area of the rental counter. Customers simply check their reservation status on the Fastbreak manifest, enter the Fastbreak service line, present their driver's license to the customer service representative, pick up their keys, and off they go. In addition to speedy rentals, both Fastbreak Choice and Counter service offer Rapid Return, where a Budget service agent prints the customer's receipt on the spot in the lot when they return the car. Customers can enroll in Fastbreak and Perfect Drive at any one of more than 600 participating Budget locations across the nation or by downloading application forms from Budget's