Crime Fighter Dick Tracy Speaks for Quiet-Glide Garage Door Openers!
12 August 1998
Stanley/Whistler Hires Famous Crime Fighter Dick Tracy as Spokesperson for New Quiet-Glide Garage Door Openers!
BIRMINGHAM, Mich.--AUG. 11, 1998--Famous Crime Fighter Signs on to Promote Garage Security
Stanley/Whistler today announced that its has hired Dick Tracy to be the celebrity spokesperson for the company's new Quiet-Glide(TM) Series of garage door openers. The Quiet-Glide systems feature eight safety and security functions including SecureCode(TM), Stanley/Whistler's rolling code technology that randomly selects from 4.2 billion opening codes -- thieves can't break the opener's code system. Tracy's reputation as a famous crime fighter reinforces Stanley/Whistler's commitment to safety, security, quality and dependability in all its products.
Tracy's image will appear in the Quiet-Glide Series' point-of-purchase displays at reputable retailers throughout the United States and Canada, including Canadian Tire, Home Depot, HQ Hechinger/ Builders Square, Kmart, Meijers, Menard's and Wal-Mart. The program is the first effort in the garage door industry to introduce true consumer marketing elements to all aspects of its packaging, point-of-purchase and sales collateral. This unconventional initiative will enhance Stanley/Whistler's brand recognition and promote point-of-purchase sales.
"We believe this new campaign will attract consumers by associating the Stanley/Whistler brand with a recognizable comic strip character," said Richard Caceres, director of marketing for Stanley/Whistler. "By bringing Dick Tracy into our point-of-purchase programs we combine the character's solid reputation for trust, safety and security which appeals to over five generations of consumers with Stanley/Whistler's innovative approach to product development, execution and delivery. Nothing has been done like this in our industry yet, and Stanley/Whistler is excited to be the first."
Dick Tracy, private eye, comes to Stanley/Whistler with more than 50 years of crime fighting experience. While representing the Quiet-Glide Series, he will continues his long-term relationship with the Chicago Tribune, and, "always get his man," via syndication in newspapers nationwide. Although he could not be reached for comment, Dick Tracy was rumored to be shopping for a new trench coat for his debut in the Stanley/Whistler booth (#41128) at the National Hardware Show in Chicago, August 16 - 19th.
About Stanley/Whistler
Stanley/Whistler, based in Birmingham, MI, is a division of Whistler Corporation. Stanley/Whistler is a leading provider of a wide range of durable and high quality garage doors, garage door openers, related accessories and electronic products for the residential and commercial markets. Stanley/Whistler designs and builds all of its products to keep the consumer, "In Touch, In Comfort, and In Control."
Dick Tracy(R) is a registered trademark of Tribune Media Services. All rights reserved.
Visit Stanley/Whistler at the National Hardware Show Mccormick Place, Chicago, Il August 16 - 19, 1998 Booth #41128