J.D. Power: Manufacturing Challenges to Meet Emission Regulations
13 August 1998
J.D. Power and Associates Assesses Automotive Manufacturer Challenges in Meeting Future Vehicle Emission RegulationsInternal Combustion Engine May Provide Most Practical Solution AGOURA HILLS, Calif., Aug. 13 -- Recent technological advancements applied to conventional gasoline engines may soon allow manufacturers to produce automobiles with exhaust that is cleaner than the air in some major U.S. cities, according to J.D. Power and Associates first assessment of alternative vehicles. The report, entitled Alternative Delivery Systems -- A New Generation of Vehicles, examines the technology race among domestic and international automobile manufacturers to develop a new generation of low-and zero-emission vehicles to meet stringent U.S. and international standards being phased in over the next several years. Zero-emission requirements in California are set for 2003. "Vehicle emission standards adopted during the 1990s have presented the industry with the most challenging research and development undertaking since the invention of the automobile," said Thad Malesh, senior consultant at J.D. Power and Associates. "Consumers expect the quality and dependability of alternative vehicles to be at least equal to those offered by conventional systems," he said. Although today's electric vehicles meet zero-emission requirements, their limited range coupled with high material and component costs, have led several manufactures to invest in more cost-effective alternatives, according to the report. Hybrid-electric vehicles, using combinations of battery technologies and internal combustion engines, may be the interim solution for vehicles offering lower emissions and higher fuel economy than today's conventional vehicles. Hybrids also offer a perceived advantage of added reliability over pure electric vehicles, where reliance on a single source of propulsion could leave consumers stranded due to battery anomalies. Yet conventional internal combustion engines are emerging as potentially the most attractive alternative due to recent technology breakthroughs by some manufacturers. The study reports that Honda has developed an experimental conventional combustion engine that produces virtually no harmful emissions. These engines, known as zero-level equivalents, may be installed in some Honda models within a couple of years. To date, Toyota is the first manufacturer to sell a production hybrid-electric vehicle in Japan, while Nissan is first to offer an electric vehicle that uses lithium-ion batteries. Nissan's alternative vehicle is scheduled to be available in the United States in 1999. Although Chrysler, Ford and General Motors currently offer electric vehicles, the Big Three are working on hybrid-electric vehicles to meet near-term, low-emission requirements and are investing in fuel cell technologies for longer-term, zero-emission solutions. A fuel cell can be thought of as a large "refillable liquid battery" that converts hydrogen into electricity and a by-product, water vapor. Industry leaders also are teaming to produce low-and zero-emission vehicles. A Ford-Ballard-Daimler Benz consortium is expected to offer the world's first production fuel cell-powered car around 2004. Other manufacturers, including BMW, Volkswagen, Audi and Volvo, have alternative vehicle development programs in various stages of planning or development. Gasoline direct-injection engines are also showing promising results, according to the report. These differ from conventional systems in that gasoline is injected directly into the cylinder instead of through the intake valve. Mitsubishi is leading the industry in this technology area. "The market for alternative systems is likely to develop slowly, with initial sales going to fleets," said Malesh. "Sales of approximately 400,000 zero-emission units annually beginning in 2003 are required by California and the Ozone Transportation Region, which is comprised of eleven Northeastern states plus the District of Columbia. The real potential for widespread use of alternative vehicles is beyond 2010, with penetration into general consumer markets," he said. The J.D. Power and Associates report was based in part on the firm's syndicated study of new vehicle buyers and through information gathered from automotive manufacturers. J.D. Power and Associates is an international firm best known for its marketing information services in key business sectors including market research, forecasting and customer satisfaction. The firm's quality and satisfaction measurements are based on actual customer responses from more than one million consumers annually. Headquartered in Agoura Hills, Calif., the firm also has U.S. offices in Torrance, Calif., Michigan and Connecticut. International locations include Japan, Korea, the United Kingdom, Canada and Brazil. J.D. Power and Associates can be accessed through the World Wide Web at http://www.jdpower.com. Media e-mail contact: john.pepitone@jdpower.com. This press release is provided for editorial use only. No advertising or other promotional use can be made of the information in this release or J.D. Power and Associates survey results without the express prior written consent of J.D. Power and Associates.