GNB Technologies Broadens Champion(R) Line
14 August 1998
GNB Technologies Broadens Champion(R) Line At Advance Auto PartsBattery Manufacturer Expands Presence With Retailer ATLANTA, Aug. 14 -- Atlanta-based GNB Technologies will begin supplying seven new Champion(R) branded automotive battery SKUs to Advance Auto Parts stores nationwide this summer. The stores will carry the newly designed 34/78 dual-terminal and Group 65 Champion Trailblazer(R) SUV batteries, as well as five different SKUs of Champion automotive batteries including the 34/78, 35/75 and Groups 65, 75 and 78. "With more than 900 Advance Auto Parts stores across the United States, GNB anticipates strong expansion and increased market share in its SUV and automotive battery replacement market," says Mike O'Malley, Director of Sales, Central Zone. "Our already solid relationship with Advance becomes stronger with this broadening of the Champion product line." For more than ten years, GNB has supplied automotive and specialty batteries to Advance Auto Parts. This inclusion of the Champion automotive SKUs follows the recent addition of the Stowaway(R) 850, Stowaway(R) Tournament marine batteries and Champion motorcycle batteries to the Advance line up. The new Champion batteries will be available in Advance Auto Parts stores beginning August 15, 1998. NOTE: GNB Technologies is an integrated provider of power technology products. It manufactures and recycles lead-acid batteries for the automotive, recreational boating, farm, heavy duty truck, electric utility, electric vehicle, photovoltaic, railroad, telecommunications and uninterruptible power supply markets in more than 50 countries. Champion(R) is a registered trademark of Cooper Industries.