Mazda Announces Dramatic Repricing of Its 1999 Millenia
4 September 1998
Mazda Announces Dramatic Repricing of Its 1999 MilleniaPrices of the Company's Flagship Luxury Sedan Reduced by Up to $5,550 IRVINE, Calif., Sept. 3 -- Mazda North American Operations (MNAO) today announced substantial reductions in the prices of the 1999 Millenia models, the company's flagship luxury sedan. Overall, the reductions amount to a decrease of $5,550, or 15.2 percent, for the Millenia S model with Mazda's innovative 210-horsepower Miller-cycle V6 engine, and $2,450, or 8.4 percent, on the lead-in Millenia. The manufacturer's suggested retail price for the 1999 Millenia is $26,545, while the Millenia S is priced at $31,045. "Competition in the Millenia luxury market segment has been heating up," said Richard Beattie, president and CEO of MNAO. "We believe that the added content of the 1999 Millenia, combined with this substantial price realignment, will make it far and away the best value in its class." "The Millenia has always been Mazda's best-kept secret," Beattie added. "We're making one of the most acclaimed vehicles in its class even more competitive to make sure that it is no longer our best-kept secret_it's now our secret weapon." The 1999 Mazda Millenia features a restyled exterior, revised interior and the Millenia S sports new 17-inch alloy wheels and tires. Through August, Mazda's Millenia sales are up 13.1 percent over the previous year.