BCAM International's Intelligent Passenger-car Seat
8 September 1998
BCAM International, Inc. announces extension of the world's first "intelligent" passenger-car seat to a second automobile modelCadillac to add feature to the 1999 Cadillac SLS in addition to the STS MELVILLE, N.Y., Sept. 8 -- BCAM International, Inc. announced today that its proprietary and patented Intelligent Surface Technology (IST) is being incorporated into the driver and passenger seats of the new 1999 Cadillac Seville SLS model by the Cadillac division of General Motors Corporation. BCAM's IST technology is already incorporated into the Cadillac Seville STS model. In 1993, Textron signed an exclusive agreement with BCAM to license its Intelligent Surface Technology for transportation seating, office chairs, hospital beds and wheelchairs. Under the agreement, BCAM will receive a royalty payment, subject to the earnout of an annual credit due to Textron Automotive, each time its technology is incorporated into products. Textron Automotive, a division of Textron Inc., is the leading supplier of automotive interior and functional components and systems. For BCAM, this represents significant recognition for the company's years of research into the phenomenon of how to make better "ergonomically designed" products that are in total physical harmony with their users and that provide them with the ultimate in comfort and fit. Revenues from the royalty relationship with Textron Automotive were $2,000 for the six months ended June 30, 1998 and are expected by management to exceed $40,000 for the full year 1998. "We are proud to have partnered with Textron Automotive and Cadillac in order to create the world's first intelligent passenger-car seat that is a revolutionary departure from what passengers have come to accept as comfort in automobiles," said Michael Strauss, Chairman and Chief Executive Officer of BCAM International, Inc. "We are delighted with Textron Automotive and Cadillac's decision to incorporate this technology into an additional model for the 1999 model year, and expect that further introductions of our technology into products other than automotive will accelerate in 1999 and beyond. We are extremely excited about the potential for IST to expand in many products especially in the automotive market, which represents a substantial opportunity for BCAM." BCAM International, Inc. is a medical footwear and technology company. FORWARD LOOKING STATEMENTS This announcement contains "forward looking statements". The words "anticipate", "believe", "estimate", "expect" and other similar expressions as they relate to the Company and its management are intended to identify such forward looking statements. Although the Company and its management believe that the statements contained in this announcement are reasonable, it can give no assurances that such statements will prove correct. Factors that could affect the occurrence of events or results discussed herein are include those mentioned in the Company's filings with the Securities and Exchange Commission including recently filed Forms SB-2, SB-2A, S-8, 8-K/A and the quarterly and annual reports on Forms 10-QSB and 10-KSB, respectively.