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Nissan Offers 'KIDS ON BOARD: How To Enjoy The Carpool'

15 October 1998

Nissan Offers 'KIDS ON BOARD: How To Enjoy The Carpool'; Booklet Offers Tips on How to Create a Safe, Fun Carpool for Kids, Parents    

    GARDENA, Calif., Oct. 15 -- "KIDS ON BOARD:  How to Enjoy the
Carpool" is a colorful, new booklet from Nissan now available for parents by
calling 1-800-NISSAN1.  Nissan created the booklet to share valuable tips on
how to provide a fun and safe driving experience while transporting America's
most precious passengers -- children.
    Loaded with carpooling suggestions from hundreds of carpooling parents
from across the country, the booklet also contains advice from Yale
University's Dr. Dorothy Singer -- the "Carpool Doctor" -- a nationally
recognized psychologist specializing in the play and imagination of children.
    Among the tips included in the booklet are:

    *  Meet with other parents to set ground rules and agree on discipline and
       safety issues.
    *  Determine a schedule and stick to it.
    *  Take only as many kids as there are seat belts, and absolutely insist
       everyone buckle up.
    *  Use appropriate child restraints correctly.
    *  Before getting underway, have everyone put their fingers on their noses
       before you shut the doors.  This ensures that no fingers get caught by
       the door.
    *  If things get out of hand inside the vehicle, pull over to the curb or
       the nearest possible place to stop, and let everyone cool off before
       continuing.

    Carpooling is a way of life for thousands of families.  The average
carpool parent spends seven hours in a car with three children every week, yet
only travels a distance of 15 carpooling miles in that week.  There are many
good reasons for carpooling.  It helps the environment by reducing emissions
and conserving gas.  And, carpooling saves money and time.
    The results of carpooling can be dramatic.  At Nissan's Southern
California office, a Commuter Services Program is available to more than 2,000
employees, which helps save more than 10,000 miles per day, or about
2.5 million miles a year.
    To learn more about carpooling, in addition to calling 1-800-NISSAN1 for a
copy of the free booklet, consumers can obtain a copy of "KIDS ON BOARD:  How
to Enjoy the Carpool" by writing to:

                          Nissan - Carpool Brochure
                       10960 Wilshire Blvd., Suite 800
                         Los Angeles, CA  90024-3702

    More information on Nissan in North America and the complete vehicle
lineup can be found online at http://www.nissan-usa.com and http://www.nissan-na.com.

    Visuals:  A color slide of the brochure is available to illustrate any
stories on the availability of this booklet.  Please call or visit the Nissan
Online News Bureau.

    Contact:  Mindy Fountain, Porter Novelli, 310-444-7058
              Maria Fotopoulos, Nissan Corporate Communications, 310-771-5790

        (Or visit the Nissan Online News Bureau at http://www.nissannews.com)