New Models Debut At South Florida Auto Show
30 October 1998
New Models Debut At South Florida Auto Show
MIAMI--Oct. 28, 1998--It's time again for the first major U.S. auto show of the season and several manufacturers will use the South Florida International Auto Show to unveil their newest models.
The annual 10-day show opens Friday, November 6 at the Miami Beach Convention Center, and by closing time November 15 more than 600,000 people will have examined 1,000 vehicles from 40 automakers.
At least four manufacturers will use news conferences on opening day to showcase new models.
-- Daewoo will debut its first U.S. models here. The South Korean
automaker will use an interactive sound and light show to unveil
its new sedans, hatchbacks and wagons. Daewoo, which ranks in the
Top 20 of global companies ranked by Fortune magazine, will use
"one-price/no hassle" and "direct to consumer" concepts to launch
U.S. sales. News conference at 10:30 a.m., opening day,
November 6.
-- Acura will highlight the new styling, suspension and other
features which give its 1999 3.5RL model more performance and
luxury. Bob Cosmai, Acura vice president of national sales, will
detail the improvements (and will preside over the announcement
of a surprise model) at a news conference a 11:15 a.m. opening
day.
-- Mitsubishi will use the South Florida International Auto Show for
the regional debut of its SST Concept Car. Topless and
tangerine-colored, the convertible hints at styling for roadsters
in the next millennium. Other Southeast U.S. debuts for
Mitsubishi: its Galant sedan, larger and packing a V-6 engine,
the Montero Sport and its larger engine, and the 3000GT with a
new look. News conference at 1:15 p.m. opening day.
-- Isuzu, which makes no cars, only SUVs, makes its first big splash
in the Southeast with the VehiCross, a limited-production,
hand-built SUV new for 1999. According to Bob Reilly, American
Isuzu general manager, the VehiCross is designed for sports
activists "who want a rugged vehicle, not a fashion accessory."
VehiCross unveiling at a news conference, 1:45 p.m. opening day.
"The auto industry still drums-up excitement in the fall," said Ted Morse, show chairman for this year's event, "and the South Florida show is a favorite for debuts because it's the first major U.S. show of the new season." Many exhibits are specially designed for the South Florida International Auto Show, which impacts one of the nation's most enthusiastic automotive markets.
Now in its 28th year, the South Florida show fills one-million square feet with cars, trucks, SUVs, prototypes and accessories. The Million Dollar Alley exhibit caters to fans of Ferrari and Lamborghini or Rolls-Royce and Bentley, and families enjoy Memory Lane with classic cars dating to the 1920s.
Discount tickets are available at participating new car dealerships, McDonald's restaurants, AMC Theaters and on the auto show's web site at www.sfliautoshow.com.
The South Florida International Auto Show is produced by the South Florida Auto-Truck Dealers Association, which comprises 220 dealerships in Dade, Broward, Palm Beach and Monroe counties.
For more information, call 305-947-5950 or e-mail info@sfliautoshow.com.
