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NPI Develops E-Mail Renewal Program for VW Club

17 November 1998

NPI Develops E-Mail Renewal Program for VW Club, Receives 20% Response

    PROVO, Utah, Nov. 16 -- Network Publishing, Inc., (NPI)
announced that it recently completed a mass e-mail campaign for Volkswagen of
America (VoA).  NPI designed and implemented an e-mail program that lowered
the cost and simplified the renewal-notification process for VoA's VW Club.
Twenty percent of Club members contacted by the new e-mail program renewed
their annual membership online.  It was the first time the Owner
Communications Department tried to do renewal reminders via e-mail, and they
were very happy with the results.  It appears to be a cost-effective way to
renew memberships and save them a lot of time as well.
    The VW Club is the only club sponsored by Volkswagen of America, Inc. It
fosters a close bond between Volkswagen family and friends, and allows members
to share knowledge and experiences with other Volkswagen enthusiasts.  Members
meet for events, receive discounts and enjoy a variety of other benefits.
    With more than 15,000 active VW Club members in the U.S. and Canada,
designing, printing and mailing renewal reminders is a costly process to do
each year.  That's why Volkswagen approached NPI with the e-mail idea.  It was
something they wanted to test, and NPI jumped right in, providing excellent
turnaround time and positive results.  It's clearly an economical way for
Volkswagen to contact their owners.  VoA plans to work with NPI to expand the
project in the future.

    About NPI
    Network Publishing is one of the world's premier Web-development companies
designed to provide comprehensive Internet solutions for today's demanding
business environment.  NPI's innovative applications, from its e-commerce
solutions to its N/able(TM) training software, help clients to sell their
products and services on the Internet, gather strategic customer demographics,
generate sales leads, improve customer service, and meet their clients' other
Web-based business objectives.  Information about NPI and its complete range
of products and services can be accessed on the World Wide Web at
http://www.netpub.com.
    Network Publishing is a registered trademark and N/able is a trademark of
Network Publishing, Inc., in the United States and/or other countries.  All
other registered trademarks or trademarks are the property of their respective
holders.