Ford Focus Voted European Car of the Year 1999
17 November 1998
Ford Focus Voted European Car of the Year 1999 - New Focus to Make U.S. Debut at North American International Auto ShowLONDON, Nov. 17 -- The all-new Ford Focus, which makes its U.S. debut at the North American International Auto Show in January, has won the prestigious "European Car of the Year" award, widely recognized as the most significant accolade in the European motor industry. A total of 55 leading motoring journalists from 21 countries vote annually for the award, which is given to "the most outstanding new car sold in the European market." "We at Ford are immensely proud of this award," said Jac Nasser, President of Ford Automotive Operations and Chairman of Ford of Europe. "When we launched the car, we said that Ford Focus represents the future for Ford. We wanted the Ford Focus to take us a step beyond the competition, particularly in terms of design, package and driving dynamics. We regard this award as a strong endorsement of the new direction we have chosen to take." The Ford Focus is the only car among the major European competitors with a fully independent rear suspension system, and it has the stiffest, lightest body structure in its class. These two factors help give the Ford Focus an edge on driving dynamics. The lightweight structure also plays a part in providing class-leading fuel economy. With its long wheelbase and high roofline, the new Ford Focus also provides the most spacious interior package available without increasing the car's footprint. Ford Focus is available in Europe in 3-door, 4-door, 5-door and Wagon bodystyles, with a range of efficient multi-valve engines with displacements of 1.4, 1.6, 1.8 and 2.0 liters, plus a 1.8-liter direct-injection turbo diesel. Ford last won the European Car of the Year Award with the Ford Mondeo in 1994. The Ford Scorpio secured the award in 1986, and the first front-wheel drive Ford Escort took the honors in 1981.