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Hertz to Be Exclusive Car Rental Sponsor of iVillage.com

3 February 1999

Hertz to Be Exclusive Car Rental Sponsor of iVillage.com

    PARK RIDGE, N.J., Feb. 3 -- Effective immediately, The Hertz
Corporation , the world's largest car rental company, announces its
two-year, exclusive car rental sponsorship of iVillage.com, the number one
women's network online.
    Together, Hertz and iVillage.com will develop a series of new, online
content areas for iVillage's Travel Channel and other iVillage.com channels
(parenting, relationships, and career), including a drive vacations section, a
"know before you go" section that details Hertz programs and services, and a
"special offers" section that will include car rental deals and discounts for
iVillage.com members and visitors.  Hertz advertisements will also be
spotlighted throughout the network allowing iVillage.com visitors to view
current Hertz specials that can be booked on hertz.com.  Additionally, Hertz
and iVillage plan to create custom tailored marketing programs that will
effectively meet the needs of Hertz customers and iVillage members.
    "With the rapidly growing number of women travelers, Hertz is extremely
excited to join forces with iVillage, the premiere website for women,"
commented Brian J. Kennedy, Executive Vice President, Marketing and Sales for
Hertz.  "Hertz is proactive in offering the highest level of service to all
our customers, including our Buckle Up Baby Program, Hertz' on-board global
positioning system (GPS), NeverLost(R) and our Enhanced Computerized Driving
Directions.  With our iVillage sponsorship will be able to extend all our
services and create custom programs for iVillage members."
    iVillage.com: The Women's Network (http://www.ivillage.com and AOL
keyword: ivillage) is the number-one women's network online.  iVillage.com is
founded on category-leading branded communities that focus on issues of most
importance to women.  iVillage.com provides interactive services and online
access to experts in 12 channels:  Health, Book Club, Career, Fitness &
Beauty, Food, Money, Parent Soup, ParentsPlace, Relationships, Shopping,
Travel, and Work from Home.
    Established in 1995 and headquartered in New York City, iVillage is a
new-media company with the mission of humanizing cyberspace for women.  The
company is widely recognized as a forerunner in developing innovative
sponsorships and commerce relationships that match the desire of marketers to
reach women with the needs of iVillage.com members for relevant information
and services.
    Hertz.com offers visitors a variety of features, including a fully
interactive on-line reservations system with the ability to view car rental
rates in US dollars, foreign currencies, or the new Euro; the availability to
view its online content in multiple languages; on-line enrollment for #1 Club
Gold; #1 Club Gold member profile updates; enrollment request forms for Hertz'
Business Account Program; an expanded fleet section and a listing of Hertz'
worldwide locations and reservations numbers.
    Hertz operates a fleet of more than 500,000 vehicles from more than
5,500 locations in over 140 countries worldwide.