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Isuzu Honors Baltimore Hall-of-Fame Resident With Award

3 February 1999

Isuzu Honors Baltimore Hall-of-Fame Resident With ``Go Farther'' Award


    BALTIMORE--(AutomotiveWire)--Feb. 3, 1999--"Go farther" is the corporate motto of American Isuzu Motors Inc. (AIMI) and Baltimore's Lyn Brooks who has been chosen to receive the Isuzu "Go Farther" Award for her recent Ironman Triathlon performance.
    AIMI is the official vehicle sponsor of the event. Brooks has completed 19 Ironman triathlons -- more than any man or woman. Brooks will be honored by AIMI:

    Tuesday, Feb. 9, 1999
    11:30 AM to 1:30 PM
    The Engineering Society of Baltimore-Library
    The Garrett-Jacobs Mansion
    11 West Mount Vernon Place
    Baltimore, Md., 21201
    410/539-6914


    "The Ironman is the ultimate athletic challenge," said AIMI's Bob Reilly. "We're honored to be a sponsor of this event and humbled by Lyn's accomplishments. She inspires us with her `Go farther' spirit."
    AIMI sponsors events that embody the same exceptional qualities as its vehicles. As an extension of its "Go farther" motto, the company communicates what it wants consumers to understand about its products. The Ironman Triathlon not only embodies the spirit of "Go farther," it also expresses the spirit of Isuzu's professional, durable, athletic and highly competitive vehicles.
    Ironman competitors are among the most highly trained athletes in the world. For most, just making it to the world championship is a lifetime goal. Completing the race is regarded as an unmatched badge of honor, an accomplishment to cherish forever. The Ironman is the course that defined triathlon, a 140.6-mile course, which includes a 2.4-mile ocean swim, 112-mile bike race and 26.2-mile marathon -- all done in a single day.
    Brooks has competed in hundreds of triathlons all over the world. She attributes her achievements in the sport to her tenacity. "There is no substitute for hard work and a tremendous degree of stubbornness," said Brooks.
    "For whatever reason, sports have been a platform from which I challenge myself to grow. To a great degree, who I am and what I have learned came through sports. All the growth and change that we achieve is found when we are in a tough spot. We never make changes or grow when things are easy."