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76 Gasoline Going to the Movies, Taking Customers Along for the Ride

12 February 1999

76 Gasoline Going to the Movies, Taking Customers Along for the Ride

    PHOENIX, Feb. 12 -- 76 gasoline is driving customers to the
movies with discounts on tickets and the chance to win free movie tickets for
life.
    With an 8 gallon fill-up of 92 or 93 octane 76 gasoline with PROpower,
customers will receive a discount movie ticket coupon and sweepstakes
certificates.
    Coupons can be instantly redeemed for $1 off of a movie ticket at over
10,000 participating movie theaters nationwide.  Sweepstakes prizes include
the chance to win two movie tickets a week for life, $10 off gasoline vouchers
and free movie passes.  Entries can be dropped off at any participating 76
station
    Union 76 is no stranger to Hollywood.  The highly recognizable orange 76
ball has become a movie icon featured in films such as Steven Speilberg's
"Jurassic Park," "The Postman" starring Kevin Costner and most recently
"Lethal Weapon 4."
    "76 is as much a part of pop culture as going to the movies," said
Art Tinajero, senior manager of national promotions for Tosco Marketing
Company, "that's why we're confident that this program will be a hit with our
customers."
    "Through our research, consumers told us they wanted a movie promotion,
and we gave them exactly what they asked for," continued Tinajero.
    The 76 movie offer is good on purchases of 92 or 93 octane and is playing
now through March 31, 1999, at participating 76 sites nationwide.  Rules and
other conditions are available at participating sites.
    Tosco Marketing Company is responsible for a family of well-known
convenience stores and gasoline brands, Circle K-the official Pit Stop of
NASCAR and 76 the official gasoline of NASCAR, and BP in the Northeast and
Northwest.  With $12 billion in annualized revenues, Tosco Corporations is one
of the largest independent refiners and marketers of petroleum in the
United States.