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BMW Introduces Next Generation of Intelligent Airbag System

21 May 1999

BMW Introduces Next Generation of Intelligent Airbag System
    WOODCLIFF LAKE, N.J., May 21 -- Beginning this month, BMW
5 and 7 Series cars will be equipped with the next generation of "intelligent"
airbag protection.  The new system will automatically assess the severity of
an impact and choose between two inflation rates for the front airbags.  This
feature, combined with the marque's "intelligent" dual-threshold technology
and Head Protection System, further reinforces BMW's position as a leader in
safety technology.

    Inflation Philosophy of BMW Intelligent Airbags:
    As Gentle as Possible, as Powerful as Necessary
    The cornerstone of the new system is a two-stage gas generator (as opposed
to a conventional single-stage unit) which inflates the airbags.  In less
severe accidents only the first stage is activated whereas at higher severity
also the second stage is activated either with a time delay or simultaneously.
Generator power and response in all cases are adjusted to best protect
front-seat occupants from coming into contact with the steering wheel or
instrument panel.

    An Integrated Approach to Occupant Safety
    The new, more intelligent front airbag system is part of a holistic
approach to occupant safety that is inherent in every BMW automobile.  For
example, every BMW comes standard with two front and front-side-impact
airbags.  Moreover, automatic front safety belt tensioners that "cinch" the
belts tighter in a severe frontal impact are standard.  BMW's airbag/tensioner
deployment system is so sophisticated that it differentiates between an impact
in which only the tensioners are needed, or both tensioners and airbags.  This
"intelligent safety system" also recognizes whether or not the passenger seat
is occupied; if not, its airbag is not deployed, possibly saving repair (and
ultimately insurance) costs.  All BMW sedans and new 3 Series coupes also have
an innovative door anchoring system that further increases the body's
protective effect, significantly reducing the forces on occupants in
side-impacts.
    BMW also led the industry through the introduction of the world's first
Head Protection System in 1997.  Today, all BMW sedans and new 3 Series coupes
come standard with this innovative safety device.  HPS, which is integrated in
the vehicle's roofline, supplements the effect of the door-integrated side
airbags by stretching diagonally across the front side windows -- cushioning
the head in an impact.
    A further benefit of the Head Protection System is that the unit acts as a
structural element of the car.  In case of a rollover the system can reduce
the likelihood of occupants being thrown out of the car.
    Another innovation pioneered by BMW in 1994 was the introduction of
airbags with Dual Threshold Deployment, a technology where the airbag control
unit interacts with a belt latch detector allowing different deployment
thresholds.  This technology automatically adjusts the airbag deployment
threshold based on the severity of impact and whether the front occupants are
wearing seat belts.  If they haven't buckled up, the airbag will deploy at a
lower crash severity.

    Dedicated To Leading the Industry in Safety Innovation
    In a recent crash test analysis of the BMW 5 Series sedan performed by the
Insurance Institute for Highway Safety, IIHS President Brian O'Neill then
concluded that, "If all cars performed this well, we would stop this kind of
testing."  BMW is committed to building not only the ultimate driving machine,
but also delivering the ultimate in safety technology.  The new "intelligent"
dual-inflation rate airbag technology, when combined with the balance of BMW's
safety innovations, will again set the standard in the industry.  The new
"intelligent" dual-inflation rate airbag technology will be introduced in the
BMW Z3 and 3 Series sedan and coupe models later this year.
    BMW of North America, Inc. was established in 1975, when the company
assumed marketing and distribution responsibilities of BMW vehicles in the
U.S. from a private distributor.  Since then, the company's North American
operations have grown to include marketing, sales and financial services
organizations in the United States and Canada; a South Carolina manufacturing
operation; a design firm in California; and various other operations
throughout the U.S. and Canada.  BMW is represented in North America through a
network of more than 375 automobile and 190 motorcycle retailers in the United
States and Canada.  BMW (US) Holding Corp., the marque's North American
headquarters, is located in Woodcliff Lake, New Jersey.

    BMW Safety Timeline

    1999
    Dual Stage Deployment for front airbags
    The system deploys the front airbags depending on crash severity:
    As gentle as possible, as powerful as necessary.  Introduced in March 1999
    with the 5 and 7 Series.

    1998
    Navigation/Mayday System
    First in the market to offer automated distress call system with
    navigation system.  A touch of a button transmits the location of the
    vehicle and automatically opens up a direct line to a live person at
    BMW's Roadside Assistance Group for emergency response.

    1997
    Head Protection System
    Entirely concealed behind the headliner, above the front doors and within
    the A-pillar, the Head Protection System offers increased head protection
    in side impacts.  When deployed, the Head Protection System inflates to
    become a structural part of the car by forming a straight line diagonally
    across the side window.  When inflated, each unit forms a hollow,
    flexible, essentially airtight tube about 5 feet long and 5.1 inches in
    diameter.  Introduced with the 1998 7 Series models it meanwhile comes
    standard also on all 5 Series as well as on the 3 Series sedans and
    coupes.

    Rear side airbags
    In extension of ASAP (Advanced Side Airbag Protection) BMW offers optional
    side impact protection for the rear passengers.  Available beginning with
    the 1998 7 Series models.  Meanwhile available as an option on all 5 and
    7 Series and the new 3 Series sedans and coupes.

    Battery safety terminal
    The battery safety terminal (BST) will avoid short circuiting of the high
    amperage starter circuit in an event of a collision.  BST is actuated by
    the airbag control unit and uses a pyrotechnical charge to separate the
    starter cable from the battery in a crash.

    1996
    Driver and passenger side airbags
    BMW's ASAP (Advanced Side Airbag Protection) system employs a large-area
    inflatable bag in each front door.  Front side airbags protect the thorax
    in side impacts.  Introduced with the 7 Series side airbags are
    meanwhile standard on all BMW.

    1994
    Dual Threshold Deployment of front airbags
    BMW was the first in the United States to offer an "intelligent" safety
    system, the dual-threshold deployment system.  When the safety belt is
    used, the airbag will not deploy at a lower crash severity, but only at
    the higher crash severity, where airbags are more effective.  The
    "intelligent" safety system also knows if the passenger seat is occupied;
    if not, its airbag will not deploy, saving repair and insurance costs.

    Passenger seat occupancy recognition
    A sensor in the passenger seat recognizes if the seat is occupied or not.
    If the seat is not occupied, the airbag won't go off in the event of a
    collision, thus saving the expense of unnecessary replacement.

    Interlocking door anchoring system
    In each of the four doors is a diagonal aluminum reinforcement bar.  The
    rear end of this bar is anchored to a hook-like member that, in the event
    of a serious side impact, "grabs" the body pillar.  Thus the front door is
    "hooked into" the B-pillar, the rear door into the body's rear quarter --
    helping hold the body side together as a unit for significantly increased
    strength.  The system is designed so that after most impacts, elastic
    "snap-back" of the system releases the hooks and the doors can be opened.

    1992
    Front passenger airbag
    The passenger's airbag is positioned in the top of the instrument panel.
    It has dual gas generators and inflates to more than twice the volume of
    the driver's airbag to provide restraint in the event of a frontal
    collision.

    1990
    Automatic front seat belt tensioners
    This system automatically tightens the front belts in a collision, further
    improving the restraint of occupants.  It is integrated into the belt
    latches, mounted to the inboard side of each front seat.  Upon impact the
    pyrotechnic charge fires (mechanical actuation in 3 Series models) and the
    mechanism pulls the latch downward to tighten both the shoulder and lap
    belt portions directly.

    1989
    Seat integrated belt system (SBS)
    By anchoring the entire belt system to the seat itself, SBS provides an
    optimum, consistent belt run.  The shoulder belt, being anchored in a
    locking/clamping reel just behind the shoulder, is significantly shorter
    than one anchored to the lower body or B-pillar, so there's less belt
    stretch when the belt is restraining the occupant.  Thus there is no need
    for a belt tensioner.

    1986
    Antilock braking system (ABS)
    BMW was the first manufacturer in the U.S. to offer ABS across the model
    line in 1986.  The system minimizes wheel lock-up which can occur in
    inclement weather (like rain, ice or snow) but can also occur on a dry
    road.  No matter how hard the driver brakes, the wheels do not lock up and
    skid.  So, whether driving in a curve or straight, rough or smooth road,
    slick or dry -- the driver can safely steer the car under braking,
    potentially avoiding an accident.

    1985
    Driver's side front airbag
    Introduced the driver's airbag, which in a severe frontal impact inflates
    in less than 40 milliseconds and helps prevent the driver from being
    thrown against the steering wheel and dash.  The airbag is a supplement to
    the use of the safety belt, the primary restraint system in the vehicle.

    Impact Sensor
    In the event of a collision, the impact sensor automatically unlocks the
    doors and turns on the four-way flashers and interior lights to facilitate
    rescue of the occupants.

    Adjustable seat belt anchoring points
    Front seat belt anchoring points are adjustable for height, either
    manually or automatically so that regardless of the size of the occupant,
    the ideal belt positioning can be established.