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"Marketing to Women" Efforts to be Honored

9 June 1999

Targeting the Women's Market...
Is Your Message Getting Through?

Companies are targeting the lucrative women's market now more than ever, but
how good are their advertising and promotional efforts? That's a question
that will be answered at the second annual Women's Automotive Communication
Awards.

	Sponsored by the Women's Board (WB), a professional organization of the Car
Care Council, the presentations will be made at a reception during AAIW in
Las Vegas, November 2, 1999.

		"These awards are gaining prestige in the industry," says Donna Wagner,
CCC Vice President and Director of the WB. "Savvy advertising and PR people
know that a win at the Women's Automotive Communications Awards says you're
doing something right. It also means good press and often additional
business."

		The competition is open to everyone in the automotive aftermarket
industry, from service providers to parts and equipment suppliers. There are
12 entry categories, to include TV and radio commercials, print ads, direct
mail pieces, literature, special promotions and public relations events.
Entries are judged on either a regional or national level and must have been
produced, published or mailed between July 1, 1998 and June 30, 1999.

		For more information on the Women's Board or an application for the
Women's Automotive Communications Awards visit their web site
(www.carcarecouncil.org/waca.htm) or contact Donna Wagner (419-734-5343);
e-mail (DonnaW@carcarecouncil.org).