Manufacturers Strive to Communicate Benefits of Telematics To Consumers
14 June 1999
Frost & Sullivan: Manufacturers Strive to Communicate Benefits of Telematics To Auto Consumers MOUNTAIN VIEW, Calif., June 14 -- Visualize a car equipped
with a wireless voice and data communications system that combines features
such as automatic airbag deployment notification, vehicle tracking, real-time
traffic data, emergency aid and entertainment in a central service center.
Automotive telematics have made this scenario a reality, and if manufacturers
can convince the end user of its usefulness, huge profits are expected to
follow.
According to the most recent strategic research by Frost & Sullivan
(http://www.frost.com), Strategies & Issues in the World Automotive Telematics
Market, this market is expected to achieve revenues of $7.2 billion in 2005.
"The key opportunities in this market lie in communicating the product
features and benefits to the end user," says Inge Matthey, automotive analyst
for Frost & Sullivan.
While the world market seems poised for high growth, manufacturers must
overcome consumer indifference. "Market awareness is very low," says Matthey.
"If an established supplier can heighten awareness and relate its brand name
to the market, the company is likely to gain recognition above other
suppliers."
Matthey goes on to explain that portability, compatibility and
standardization are the three most important factors for success. Market
participants around the world are working towards establishing one set of
standards to be used in all markets. "Standards will aid market participants
in developing products for the global market," says Matthey. "Standards will
also aid end users by making products compatible with each other."
Strategies & Issues in the World Automotive Telematics Market will provide
market participants with exhaustive forecasts, poignant analyses and
comprehensive plans, all aimed at guiding industry players through the
competitive telematics market. Forecasts, analyses and strategies are also
provided for the United States, Western Europe, Japan and the rest of the
world.
Frost & Sullivan presents Market Engineering Awards to participants in the
automotive market to recognize the companies that have worked hard to make a
positive contribution to the industry.
The 1998 Market Engineering Leadership Award was given to Motorola's
Telematics Communications Group for cooperating with a wide variety of market
participants including BMW, General Motors, Jaguar, Mercedes-Benz, Nissan,
Renault and Ford. DaimlerChrysler Corporation received the 1998 Market
Engineering Product Innovation Award for introducing TeleAid as a standard
feature in the U.S., DynAPS to Europe and E-Call in Japan. Companies
participating in this market include: Advanced Wireless Technologies Inc.,
Alpine Electronics of America, AATX Technologies Inc., BMW of North America,
Clarion Corporation of America, DaimlerChrysler, Daimler-Benz, GARMIN
International, General Motors, Global Track International Inc., HighwayMaster
Communications Inc., Intelligent Information Inc., Kontron Elektronik Corp.,
LoJack Corp., Mercedes-Benz of North America Inc., Motorola Telematics
Communications Group (TCG), Nissan North America Inc., OnStar, Protection One
Mobile Services Group, Robert Bosch Corp., Siemens Automotive, Stoveact Inc.,
Ultradata Systems, VDO North America LLC, Visteon Automotive Systems,
Volkswagen of America Inc., Alpine Electronics UK, Alpine Electronics Europe
GmbH, Aplicom OY, BCI S.A., Becker Autoradio Werk GmbH, Blaupunkt Werke GmbH,
BMW AG, CellPoint Systems AB, Clarion Europa GmbH, ComROAD AG, DaimlerChrysler
AG, debis Systemhaus, debis-Systems-business Center Traffic,
debitel-Kommunikationstechnik GmbH & Co. KG, EuroTelematik, France Telecom,
gedas telematics, General Motors Europe AG, Global Telematics plc, GPS Gear,
ITF Intertraffic GmbH, Mannesmann Autocom GmbH, Mercedes-Benz AG, MobiTrace
AB, Motorola, Nokia Mobile Phones Smart Traffic Products, Opel Eisenach GmbH,
PEIKER acoustic GmbH & Co. KG, PSA Peugeot Citroen, Racal Survey Ltd.,
Renault, Rover Group Ltd., Siemens AG, Siemens AG Industrial Projects and
Technical Services Traffic Control Systems, SKEYE GmbH Telematic Systems,
TEGARON Telematics GmbH, TRACKER Network (UK) Ltd., Trafficmaster, VDO Car
Communication, Volkswagen AG, Advanced Traffic Information Service Co. (ATIS),
Alpine Electronics Inc., Casio Computer Co. Ltd., Clarion Co. Ltd.,
CompassLink Corp., Daimler-Benz InterServices, Telematik Japan Co. Ltd., Denso
Corporation, Honda Motor Company Ltd., Nissan Motor Co. Ltd., Nippon Signal
Co., Toyota Media Station Inc., Alpine Electronics Australia Pty. Ltd., Alpine
Electronics Asia PTE. Ltd., and Clarion Australia Pty Ltd.
This automotive industry research has integrated the Market Engineering
consulting philosophy into the entire research process. Critical phases of
this research include: Identification of industry challenges, market
engineering measurements, strategic recommendations, planning and market
monitoring. All of the vital elements of this system help market participants
navigate successfully through the airborne communications market.
Frost & Sullivan is an international marketing consulting company that
monitors the automotive industry for market trends, market measurements and
strategies. This ongoing research is utilized to update a series of online
research subscriptions such as the Transportation Market Segment Subscription
(http://www.frost.com/online), and to support industry participants with customized
consulting needs.
Visit Frost & Sullivan's Web site at http://www.frost.com.
Strategies & Issues in the World Automotive Telematics Market
Report: 5812-18 Publication Date: June 1999 Price: $3450
