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Introduction to Next Generation Technology to Highlight 'Client on Track'

22 June 1999

High Performance Driving, Introduction to Next Generation Technology to Highlight Mercedes-Benz' Richmond 'Client on Track'

    RICHMOND, Va., June 22 -- A select group of clients will get
to see first-hand the many benefits of next generation technology while they
learn from top professional race car drivers how to improve their driving
skills at the annual Mercedes-Benz "Client On Track" event at Richmond
International Speedway, June 21-24, 1999.
    "In this era of impersonal e-commerce and Internet merchandizing,
Mercedes-Benz still believes that the best way to build loyal customer
advocates is through a one-on-one, hands-on driving experience.  In this
event, clients get to see the actual benefits of cutting-edge technology under
a variety of conditions, including maximum performance in all kinds of weather
conditions," says John Marconi, Mercedes-Benz Virginia market manager.
    Sponsored by Mercedes-Benz USA, Inc. and a group of eight Virginia and
Maryland Mercedes-Benz participating retailers, Client On Track participants
will have an unequaled opportunity to drive a variety of Mercedes-Benz's
latest models on three professionally designed and challenging autocross
courses.  There will also be a challenging dirt and obstacle course set up to
demonstrate the outstanding off-road capabilities of the much-acclaimed ML430
sport utility vehicle.  The final treat will be "hot" laps at top speeds with
the professionals around the Speedway's challenging oval.
    Topping the list of new Mercedes-Benz models on hand will be the all-new,
ultra-high-tech 2000 S-Class, recently pronounced the "best car in the world"
by Automobile Magazine's Mark Gillies.  The leaner, sleeker new V8-powered
flagship sedan sets new standards for safety, performance, occupant comfort
and value in the premium luxury class with such groundbreaking automotive
technology as state-of-the-art front, side and head-protection airbags; a new
GPS satellite-based navigation system; voice-activated telephone system; an
innovative TeleAid system for emergency assistance; new "multicontour,"
ventilated power seats and head restraint design; and a crystal-clear Bose
Beta II sound system.
    Clients will see demonstrations of other innovative systems designed to
provide maximum performance in all kinds of weather conditions.  Now standard
on most Mercedes-Benz models, for example, are the Electronic Stability
Program (ESP), which incorporates traction control and helps to prevent slides
and spins; and Brake Assist, which reduces braking distances in emergency or
"panic" stops.
    Customer On Track participants will also have the opportunity to test
everything from the seductive new CLK430 "supercoupe" and CLK320 Cabriolet to
V8-powered ML430, which gives new meaning to the word "sport" in Sport Utility
Vehicle.  Also on hand will be the sporty C230 Kompressor, acclaimed SLK230
roadster, legendary SL500 roadster, and V8-powered E430 sedan.
    In morning and afternoon sessions, participants will receive product,
safety and driving tips from professional racers, including Casey Mears, the
recent winner of the CART Indy Lights Milwaukee 400 who currently leads in the
points championship.  Joining Mears will be Formula I driver Rupert Keegan,
Indy car competitor John Jones, and NASCAR racer Kenny Hendrick.
    Participating Virginia dealers include: Brown's, Charlottesville (8 AM,
June 24); Kenneth Hammersley Motors, Lynchburg (12:30 PM, June 21); David R.
McGeorge Car Co., Richmond (8 AM & 12:30 PM, June 22); Noble Cars,
Fredricksburg (8 AM, June 24); Phillips Automotive, Inc., Virginia Beach
(12:30 PM, June 24); Tysinger Motor Co., Hampton (8 AM, June 21 and 8 AM &
12:30 PM, June 23); and West Motor Sales, Roanoke (12:30 PM, June 21).  Also
participating is Pohanka of Salisbury, Salisbury, Md. (12:30 PM, June 21).
    For reporters, the event is an opportunity to participate in a fast-action
and visually exciting marketing program.  Experience the products, retailers
and clients that make Mercedes-Benz cars "the best in the world."
    Reporters are encouraged to attend on Tuesday, June 22, but are welcome at
any time during the four-day event.  For more information, contact Stuart
Schorr, Communications Manager, Washington Region, 301-718-3839, or Ted Orme,
Orme Communications, 301-320-4236.