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GM Named Exclusive Automotive Partner of the Dallas Cowboys

11 August 1999

General Motors Corporation Named Exclusive Automotive Partner of the Dallas Cowboys

    WICHITA FALLS, Texas--Aug. 10, 1999--At a news conference in Wichita Falls, Texas, General Motors Corporation announced its five-year partnership with America's Team and unveiled Official Dallas Cowboys Limited Edition vehicles.
    (Pictured at right) Larry Hice, GM general manager, South Central Region, presents Dallas Cowboys owner Jerry Jones with a 1999 Cadillac Escalade filled with dozens of footballs and balloons. The Escalade features Official Dallas Cowboys Limited Edition badges in chrome bezels fitted on the sides and Official Dallas Cowboys Limited Edition rear badges.