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Ford Focus Sports Package: Rev Up Your Engines

13 August 1999

Ford Focus Sports Package: Rev Up Your Engines

    DEARBORN, Mich., Aug. 12 -- Dilemma number one: You need a
small city car but you're a weekend warrior.  And most compact cars don't have
room for serious gear -- like skis, mountain bikes or surfboards.  Solution?
The Ford Focus is the car that goes "Cowabunga" instead of "no can do."
    Forget about schlepping around town, going from sporting good store to
automotive shop, trying to find something that will hold your sports
equipment.  Focus owners can purchase the Sports Package, an apparatus of
sorts that will make your high-energy, action-packed lifestyle possible, all
from your sleek city car.
    "We have the only compact car that allows for a roof-rack that's
customized to your particular sport," says Julie Roehm, Ford Focus brand
manager.  "Our Sports Package can take you from street to slope to surf
without a hitch."
    To make the transition even smoother, the Sports Package also comes
equipped with a backpack that slides over the back of the front seat.  It's an
ingenious use of space so now you and your thrill-seeking friends won't have
to sit sandwiched between bulky baggage.  You'll feel like you're cruising on
to your next adventure in a four-wheel drive, but you'll enjoy all the mileage
advantages of a sporty compact.  That's something any sports enthusiast should
cheer about!
    "Many of our athletic clients like to zip out of their office on a Friday
afternoon and hit the surf before sundown," says Roehm.  "Now they can!"
    Available for an affordable price, the Sports Package will be available by
the end of the year.