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BMW Announces Pricing for its 2000 X5 Sports Activity Vehicle

26 August 1999

BMW Announces Pricing for its 2000 X5 Sports Activity Vehicle
    WOODCLIFF LAKE, N.J., Aug. 25 -- BMW of North America, Inc.
has announced the price of its all-new Sports Activity Vehicle, which will go
on sale late this year.  The 2000 BMW X5 4.4i will have a manufacturer's
suggested retail price, including shipping and handling, of $49,970.
    The V8 powered X5 4.4i represents the top of the SAV line.  It will be
joined by an in-line six cylinder model next spring.

              Sophisticated Configurator Allows Potential Buyers
                       To "Build" Their Own X5 On Line

    As the manufacturing process gears up at the factory, virtual production
of the newest BMW will be available soon on desktop computers across the
country.  With the help of advanced interactive technology, customers can
click into BMW's "Virtual Center" at http://www.bmwusa.com, select the X5, and
"build" their own vehicle.
    Visitors to the Virtual Center may choose interior and exterior colors,
select individually-priced options from BMW's integrated Navigation System to
Xenon headlights, and choose vehicle upgrades such as the "Sport" and
"Activity" packages.  As options and packages are added, the program updates
the vehicle's retail price and even allows the user to view enlarged images of
their personalized vehicle from the front, side and rear.  Finally, the
enthusiast can save the X5 of his or her dreams or submit it to a BMW center
to place an order.

                        Any Road, Any Time, Any Reason
                              A New Breed of BMW

    The X5's unitized body, Dynamic Stability Control and overall handling
make the drive unmistakably BMW.  However, the vehicle's dimensions,
suspension and all-wheel-drive capability clearly separate the X5 from
anything the German auto manufacturer has ever brought to market.  The X5, by
its very nature, represents a technological evolution for the BMW marque and
an entirely unique driving experience in the segment.
    BMW engineers have a long history of designing vehicles which meet
exacting standards for driving performance, safety and luxury.  They were no
less careful with the X5.  Starting with a clean sheet of paper, designers
took the best concepts from BMW sedans and applied them to the revolutionary
Sports Activity Vehicle blueprint.  The result is the first vehicle that
brings the marque's passion for performance to a vehicle that can take you --
and all your gear -- on any road, any time, any reason.
    Shorter than a 5 Series, wider than a 7 Series, with more ground clearance
than any other BMW, the X5 packs utility into a nimble vehicle.  Following are
some of the technological advances which make the X5 unique:

    -- BMW Head Protection System - The world's first system specifically
       designed to help protect the heads of occupants in side impacts.  In
       recognition of this remarkable protection BMW was named the "Safe Car
       of the Millennium" by the International Brain Injury Association.  HPS
       works in conjunction with front door-mounted side airbags and 2-stage
       front Smart Airbags to provide the optimum in occupant protection.

    -- Dynamic Stability Control - The latest version of BMW's electronic
       stability enhancement system, DSC-X, was designed specifically for the
       X5.  DSC-X greatly enhances stability and traction on all types of road
       surfaces.

    -- Hill Descent Control - HDC engages with the push of a button to help
       ensure a constant speed on steep downhill declines and maintain grip on
       slippery slopes.

    -- Dynamic Brake Control - Increases braking pressure during an emergency
       stop.

    -- Advanced Independent Suspension with Unitized Body Construction - Both
       combine to offer the highest levels of handling, stability and control
       without sacrificing ride comfort or maneuverability.

    -- Massive Disc Brakes - 13.1 inch ventilated front discs and 12.8 inch
       solid rear discs provide reassuring stopping power under even the most
       extreme conditions.

    An array of options will allow owners to individualize their X5.  Like
other BMW models the X5 will be available with a Sport Package.  Priced at
$2,470 it includes 19 x 9.0 inch front and 19 x 10.0 inch rear cast alloy
wheels, 255/50R-19 front/285/45R-19 rear performance-rated tires, sport
suspension calibration, 8-way power sport seats with manual thigh support,
shadowline trim, titanium-colored grill insert, black chrome exhaust pipes and
white turn-signal lenses.  Also available is an "Activity Package" which
includes a high-pressure headlight cleaning system, rain-sensing windshield
wipers, three-stage heated front seats and a ski bag.  It will be offered at
$850.  Unique in its class, the X5 offers options such as Xenon headlights,
BMW integrated Navigation System, Park Distance Control and retractable load
floor.  Similar to other BMWs, X5 options will include in-dash CD player,
heated steering wheel, self-dimming interior and exterior mirrors, advanced
on-board computer, premium audio system with Digital Sound Processing,
moonroof and lumbar support.
    BMW entered the North American market in 1975.  Since then, the company
has grown to include marketing, sales and financial service organizations in
the United States and Canada; a South Carolina manufacturing operation; a
design firm in California; a technology office in Palo Alto; and various other
operations throughout the U.S. and Canada.  BMW is represented in North
America through a network of more than 375 automobile and 190 motorcycle
retailers in the United States and Canada.  BMW (US) Holding Corp., the
company's North American headquarters, is located in Woodcliff Lake, New
Jersey.
    Information about BMW products and programs is available via the World
Wide Web.  The address is: http://www.bmwusa.com.