Ford Credit and The Hartford to Offer Innovative Insurance Product
9 September 1999
Ford Credit and The Hartford to Offer Innovative Insurance ProductThe Ford Motor Company Vehicle Insurance Program is designed for the owners of more than 17 million Ford, Lincoln or Mercury vehicles across the U.S. DEARBORN, Mich., Sept. 9 -- Ford has created a new way to bring the cost of vehicle ownership down and save time for their customers. Creating the industry's largest independent marketing alliance between an automotive manufacturer and an independent insurance and financial services provider. Ford Credit has joined with The Hartford to offer a Ford labeled and endorsed insurance program for Ford and Lincoln Mercury owners. The Ford Motor Company Vehicle Insurance Program will offer auto coverage to the owners of 17 million Ford, Lincoln or Mercury vehicles across the United States. Ford and The Hartford will launch a program in Florida, with a nationwide rollout expected to be complete in about 12 months. "We are pleased to be joining with The Hartford for this special package of insurance products and services tailored to the needs of our customers," said Philippe Paillart, chairman and CEO at Ford Credit. "We feel The Hartford was a good fit because they too have a strong customer focus." Specific benefits to Ford Motor Vehicle Insurance Program customers ultimately will include: * Competitive pricing and multiple ways to obtain a quote (phone, mail and other channels); * Program eligibility for all types of Ford, Lincoln and Mercury vehicles; * Speedy claims service available 24 hours a day, 7 days a week; * $100 reduction in their collision deductible (where permitted by law) for returning to a participating Ford or Lincoln Mercury dealership or other certified direct repair provider for guaranteed repair work (for as long as the customer owns the vehicle); * Full replacement cost on a new vehicle if a total loss, ultimately if it occurs within the first 15,000 miles or 12 months of vehicle ownership; * OEM parts used in repairs for the duration of the manufacturer's original warranty period, and the option of additional coverage and services, including vehicle pick-up and delivery, towing and rental vehicles. "For The Hartford, this alliance with Ford reinforces our leadership position in affinity marketing," said Stephen J. Hasenmiller, president of The Hartford Personal Lines Company. The Hartford has expertise in affinity marketing dating back to 1984 and has affinity marketing programs with many of the nation's top financial institutions and associations. The Hartford Financial Services Group, Inc. is one of the nation's largest international insurance and financial services operations with 1998 revenues of $15 billion. As of June, 1999, The Hartford had assets of $157.3 billion and shareholders' equity of $6 billion. The company is a leading provider of automobile and homeowners coverage; commercial property and casualty insurance; reinsurance; and a variety of life insurance, investment products, employee benefits, group retirement plans and institutional liability funding products. Ford Credit is a subsidiary of Ford Motor Company and is the world's largest automotive finance company. Ford Credit provides vehicle financing in 36 countries to nine million customers and more than 11,000 automotive dealers, including more than 5,500 Ford and Lincoln Mercury dealerships in the U.S. Ford Credit, through its subsidiary The American Road Insurance Company, has been in the insurance business since its inception in 1959, beginning with insurance to protect dealers' inventories. With 40 years of experience in offering or administering dealer and consumer insurance products, this program will be a natural extension and a new way to benefit customers.