Infiniti Announces Online Investment Challenge with Smartmoney.Com
15 September 1999
Infiniti Announces Online Investment Challenge with Smartmoney.Com Infiniti Plans to Give-Away All-New 2000 Infiniti I30 Luxury Sedan
To Online Investment Winner
GARDENA, Calif., Sept. 14 -- Infiniti, the luxury division of
Nissan North America, Inc. (NNA) in conjunction with Smart Money magazine,
announced today the sponsorship of an online fantasy investment competition,
the Infiniti "I30Challenge.com."
The competition, which begins October 1, 1999 and concludes on December
31, 1999, may be an online fantasy game, but it has a very real grand prize --
an all-new 2000 Infiniti I30 Luxury Sedan. Participants can begin registering
for the competition as early as September 15 by logging on to the competition
web-site at http://www.I30Challenge.com, or through a hyperlink from Infiniti's home
page at http://www.infiniti.com or through http://www.SmartMoney.com.
Participants are given $29,465 in play money to invest and maximize
returns during the three-month competition. The $29,465 is no random number
either -- rather the manufacturer's suggested retail price (MSRP) for the
grand prize, the all-new 2000 Infiniti I30.
Contestants can join the online fantasy competition during the first six
weeks of play, October 1st through November 15th. Weekly status updates will
be sent to each participant showing their standings compared to the
competition. At the conclusion of the I30 Challenge, the participant that has
maximized the most returns from the initial $29,465 investment wins an all-new
2000 Infiniti I30.
"Partnering with Smart Money magazine represents a natural tie-in
opportunity for Infiniti," said Tom Orbe, Vice President and General Manager,
Infiniti Division. "It's a perfect partnership. Infiniti and Smart Money are
two brands that recognize quality and value," said Orbe.
The grand prize, the 2000 Infiniti I30 Luxury Sedan, which went on sale
September 4th, offers consumers an unparalleled combination of outstanding
luxury and value at an MSRP of $29,465 (plus D&H fees of $525). The newly
redesigned I30 includes more of everything you'd expect in the luxury car --
increased power, a larger interior cabin and more safety and luxury features.
The elegantly styled I30 Luxury Sedan once again raises the standard in
the luxury class, offering more advanced technology and design innovation.
Refinements and additions to the second-generation I30 include a near-20
percent increase in horsepower, a re-tuned smoother riding suspension, a
powerful standard 200-watt BOSE audio system and enhanced safety features --
including front seat side-impact supplemental airbags with head and chest
protection and a new active head restraint system designed to help reduce
whiplash-type neck injuries.
Infiniti is supported by a network of approximately 150 retailers
throughout North America and offers a range of luxury vehicles including the
Infiniti QX4 luxury Sport Utility Vehicle, G20 sports sedan, I30 luxury sedan,
and flagship Q45 performance sedan. For more information on the complete line
of Infiniti luxury vehicles and the Total Ownership Experience (TOE)
philosophy, visit Infiniti on the web at http://www.infiniti.com or contact the
corporate media line at 310-771-5631.
(Or visit the Nissan North America, Inc. News Bureau at
http://www.nissannews.com)
