DSI Toys Inc. Signs Hummer Licensing Agreement

17 September 1999

DSI Toys Inc. Signs Hummer Licensing Agreement

    HOUSTON--Sept. 17, 1999--DSI Toys Inc. , the Company, is pleased to announce that it has signed a licensing agreement with AM General Corporation allowing DSI Toys to use the Hummer(R) and Humvee(R) trademarks and logos for a variety of toy products.
    DSI will develop and market Hummer(R) and Humvee(R) brand name toys throughout the United States and Canada in DSI's popular BLOCKMEN(R) and Tech-Link(TM) product lines. DSI expects to ship the first products by Fall of 1999 with further product rollout commencing in Spring of 2000.
    "We are delighted to have reached an agreement with AM General Corporation to license the Hummer(R) and Humvee(R) marks", stated Michael Lyden, president and CEO of DSI. "This agreement further strengthens our position in the boys' toys segment of the industry."
    Lee Woodward, manager, marketing communications, AM General Corporation, stated, "The Hummer(R) experience is like no other on earth. It looks like nothing else, feels like nothing else, and performs like nothing else. The new line of Hummer(R) and Humvee(R) construction playsets and electronic toys from DSI will allow kids to continue to interact with the brand in new and exciting ways."
    "DSI is a welcome addition to the Hummer(R) licensing program," said Jay Asher, vice president of The Beanstalk Group, the licensing agency that represents Hummer(R). "DSI's strengths in children's consumer electronics and its well-known line of BLOCKMEN(R) play systems complements the rapidly growing Hummer(R) toy program."
    The AM General Corporation of South Bend, Ind., and its predecessor companies have been leaders in the design and manufacture of light-and medium-duty trucks for the military for more than 50 years. Since 1992, the company has sold Hummer(R) vehicles commercially to industrial and retail customers through a comprehensive worldwide network of dealers.
    The Beanstalk Group is an innovative marketing and licensing agency specializing in developing and managing brand-building programs for world-class brands. The Beanstalk Group has created award-winning global licensing programs for leading brands including Harley-Davidson(R), The Coca-Cola(R) Company, Stanley Tools(R) and Seventeen(R) Magazine, among others. The Beanstalk Group has offices in New York, Chicago and London.
    DSI Toys Inc. designs, develops, markets and distributes high quality, value-priced toys and children's consumer electronics. Core product categories are juvenile audio products (including Tech-Link((TM)) and Digi-Tech((TM)) walkie-talkies, pre-teen audio products and Kawasaki((R)) musical toys), girls' toys (including dolls, play sets and accessories), and boys' toys (including Kawasaki((R)) and Burnin' Thunder((TM)) radio control vehicles, BLOCKMEN((R)) construction sets, and western and military action toys). The Company's web sites can be reached at http://www.dsitoys.com and http://www.blockmen.com.