Blue Book Pricing on Dealership Web Sites
27 October 1999
Blue Book Pricing on Dealership Web SitesIRVINE, Calif., Oct. 26 -- Kelley Blue Book has announced PriceLink, a new service which enables auto dealers to provide new and used car pricing directly to consumers from the dealers' own Web sites. With PriceLink, dealers can provide their Internet shoppers with several options. Dealers can show consumers how much their cars are worth with Blue Book trade-in values, as well as offer Blue Book suggested retail values for used cars they have for sale. Another option for dealers is to show new car prices, either just MSRP or invoice and MSRP. Auto dealers have already begun to endorse PriceLink. Lee Miller, General Manager of Showcase Chevrolet, Westminster, CA states, "We believe our customers appreciate the service and are more trusting of Showcase Chevrolet because we suggest they be informed." Matt Wolchock, Internet Manager of Holman Auto Group, New Jersey and Florida added, "What a great tool to build customer confidence!" The service, which costs $500 a year, allows dealers to frame the pricing content of Kelley Blue Book's Web site, the most popular automotive site on the Internet. All advertisements and other services are removed. "The consumer sees the Blue Book pricing they have come to trust, but the experience stays complete within the dealer's normal site navigation," said Stephen Henson, Director of Marketing and Business Development for Kelley Blue Book. "There's no chance of the consumer wandering off to other sites." The nation's largest dealer Website developer, The Cobalt Group, has partnered with Kelley Blue Book to offer the service for free to its dealer clients. "Internet sites that attract and retain the most customers are the ones that provide the most information, choice and control," said John Holt, Co-CEO of The Cobalt Group. "PriceLink helps Cobalt build dealer Web sites that are one-stop, full-service destinations for online car shoppers, and the Kelley affiliation enhances the dealers' reputation and brand image." A number of other dealer Website developers have also agreed to create the PriceLink experience for their dealers. Since 1926, Kelley Blue Book has been the nation's leading provider of automotive pricing and value information. The nation's most popular automotive Web site, kbb.com, attracts 2.5 million unique visitors a month generating over 16 million pricing reports on new and used vehicles. Kelley Blue Book continues to enhance the consumer experience, positioning themselves as a one-stop shopping guide for the car buyer.