Statement from CBS Cable on the NASCAR Rights Announcement
12 November 1999
Statement from CBS Cable on the NASCAR Rights AnnouncementNEW YORK, Nov. 11 CBS Cable today released the following: "As an original cable home of NASCAR, we are very disappointed with this decision. However, we feel that CBS and TNN made a very competitive bid on these rights. TNN has a strong track record in drawing large cable audiences to NASCAR Winston Cup races, including our record breaking February Rockingham race which drew the largest cable audience in NASCAR's history, 6.9 million viewers. Despite today's decision, we can be proud of the contributions we have made to build NASCAR's audience over the past nine years. "Throughout 2000, we will carry our full complement of nine Winston Cup and 11 Busch Grand National races. In the future, we will continue to build on our other motorsports properties, which are showing tremendous growth through our efforts. And we are already working on developing new programming that will attract large audiences as a replacement for the NASCAR races."