Goodyear Blimps to Help in World Millennium Telecasts
15 December 1999
Goodyear Blimps to Help in World Millennium TelecastsAKRON, Ohio, Dec. 15 -- Six Goodyear blimps and a helicopter stationed in six time zones will bring live television coverage of new millennium events globally to an estimated one-billion people when clocks worldwide strike midnight on Dec. 31. Strategically located for the world's biggest party, Goodyear's aerial cameras will be flying high over Sydney, Australia; Rome, Italy; Barcelona, Spain; London, England; Rio de Janeiro, Brazil; Miami, Florida; and Los Angeles, California. "This is a tremendous opportunity for Goodyear to contribute to a truly historical event," said John Perduyn, senior vice president, global communications. "Massive progress has occurred over the past 100 years in aviation, but assisting in the telecast of the start of the new millennium is a fleet of aircraft whose roots precede the airplane." "We have telecast commitments from the major networks worldwide and many local affiliates," said Mickey Wittman, manager, global airship public relations. The first live broadcast is scheduled from Sydney Harbor, Australia, from the Spirit of South Pacific. Because of the time difference, the Australian telecast to North America will take place on Dec. 31 at 11 a.m. (Eastern Standard Time). "ABC - the Australian Broadcasting Company - will provide the feed," said Wittman. Elsewhere, in Asia, the blimp feed will go to Star TV, the leading satellite broadcaster in the region with 300 million viewers in 53 countries. "During this time frame in the U.S., NBC will be broadcasting the Today Show. In addition to their own programming, we anticipate coverage from their sister networks, CNBC and MSNBC," Wittman said. CNBC will provide live coverage throughout the day from 10 a.m. to 9 p.m., and NBC will air a Prime Time special with anchor Tom Brokaw from 9 p.m. to 11 p.m. In the United States, Goodyear has positioned the Pompano, Fla.,-based Stars & Stripes in Miami's South Beach area. On the West Coast, the Carson, Calif.,-based Eagle, will help local affiliates of the major networks focus on the California celebration in the Los Angeles area. In Europe, the Spirit of Europe I will work with the Italian national broadcaster RAI above the historic city of Rome while Spirit of Europe II will be floating through the skies above Barcelona, Spain. A Goodyear helicopter flying over London will send out pictures to Sky News, the 24-hour TV news channel available to 80 million viewers in more than 40 countries. In South America, Goodyear's Spirit of the Americas will be in the celebration-focused city of Rio de Janeiro working with the country's largest network, TV Globo, to coordinate the broadcast of events live to an estimated 20 million television viewers, with a further audience of 3 million along the Copacabana beaches. "This should be one of the biggest, if not the biggest media event in history," Perduyn said.