Gentex Rearview Mirror to Serve as Driver Interface for OnStar(R)
20 January 2000
Your rearview mirror can now help you get directions when you're lostZEELAND, Mich. -- Gentex Corporation, the Zeeland, Michigan-based manufacturer of automatic-dimming rearview mirrors and commercial fire protection products, today announced that it has developed and begun shipping automatic-dimming mirrors that will serve as the driver interface for OnStar(R). OnStar is the in-vehicle safety, security and information service that uses Global Positioning System (GPS) satellite technology and wireless communication to link the driver and vehicle to a 24-hour operator network that provides real-time, person-to-person assistance. Advisors at the professionally staffed OnStar Center can relay directions, track a stolen vehicle, unlock your car doors, summon emergency services, diagnose vehicle/engine problems and provide a host of other services. "We couldn't be more pleased that OnStar has decided to locate one of the system's interfaces in the rearview mirror," said Ken La Grand, Gentex's executive vice president. "OnStar's decision confirms what we've maintained for years -- that the rearview mirror is one of the best locations for the driver interfaces related to on-board messaging and communication systems. From an ergonomics standpoint, it's ideal because the mirror's location allows the driver to view and interact with the system while keeping his or her natural line-of-sight on the road ahead." Locating OnStar in the rearview mirror also makes sense from an economics standpoint. It allows automakers to add OnStar to their vehicle lineups quickly, affordably and in a consistent location. It also saves valuable space in the instrument panel and prevents costly interior redesigns. Gentex is the world's leading supplier of automatic-dimming mirrors, which use a combination of sophisticated sensors and electronic circuitry to detect glare from rearward approaching vehicles and automatically dim to protect driver vision. Over the years, Gentex has developed automatic-dimming rearview mirrors that also contain compass displays, outside-temperature indicators, remote keyless entry receivers, map lamps and other value-added electronic devices. The Company's expertise in developing these high-tech mirror devices allowed Gentex to become the lead development partner on the OnStar automatic-dimming rearview mirror. Gentex is developing a number of different OnStar mirrors to accommodate various vehicle applications. In addition to automatically dimming, some versions of the OnStar mirror will contain a compass display and advanced map lamps utilizing light-emitting diodes. Gentex currently is shipping OnStar auto-dimming rearview mirrors for seven General Motors models. The OnStar system interface itself will consist of a series of three small buttons located on the rearview mirror's chin. A fourth button will operate the mirror's additional functions. "This new product has the potential to become significant incremental business for Gentex," said La Grand. OnStar recently announced that its services would be included in nearly one million GM cars and trucks within the next 18 months. Gentex Corporation is an international company that provides high-quality products to the worldwide automotive industry and North American fire protection market. The Company develops, manufactures and markets proprietary electro-optic products, including interior and exterior electrochromic, automatic-dimming Night Vision Safety(TM) (NVS(R)) automotive rearview mirrors that dim in proportion to the amount of headlight glare from trailing vehicle headlamps, and an extensive line of fire protection products for commercial applications. Revenues from the sale of automatic-dimming mirrors represent about 91 percent of total Company revenues. Gentex was the first company in the world to successfully develop and produce a commercial electrochromic mirror for the motor vehicle industry. The Company is the leading supplier of these mirrors to the worldwide automotive industry. Gentex customers include Audi, Bentley, BMW, Daewoo, DaimlerChrysler, Fiat, Ford, General Motors, Gulf States Toyota, Hyundai, Infiniti, Kia Motors, Land Rover, Lexus, Nissan, Opel, Porsche, Rolls Royce, Samsung, Southeast Toyota Distributors and Toyota. Founded in 1974, Gentex operates out of three facilities in Zeeland, Michigan; an automotive sales office in Livonia, Michigan; automotive sales and engineering subsidiaries in Germany and Japan; and four regional U.S. sales offices for the Fire Protection Products Group. The Company is recognized for its quality products, its application of world class manufacturing principles, for its commitment to developing and maintaining a highly skilled workforce, and for encouraging employee ownership of the Company's stock.