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Schedule for Ford Focus Interactive TV

29 February 2000

Schedule for Ford Focus Interactive TV

    DEARBORN, Mich., Feb. 28 -- The series of thirty-second live
"Focus Interactive TV" commercials will air:

    Wednesday, March 8, during Two Girls and A Guy, The Norm Show, Drew Carey
and 20/20;

    Wednesday, March 15 on the same shows.

    Thursday, March 23 during Who's Line Is It Anyway and twice during Who
Wants To Be A Millionaire.

    Wednesday, April 5, Two Girls and A Guy, The Norm Show, Drew Carey, and
20/20.

    The commercials will air live for both the East Coast and West Coast.
    To support the "Focus Interactive TV" campaign, special ads will run in
key magazines such as Entertainment Weekly, TV Guide, Sports Illustrated,
People, US Weekly and Rolling Stone, nationwide newspapers and alternative
weeklies.  In addition, Ford will leverage its existing Internet partners
including Yahoo, Den, Bolt and iVillage to run tune-in banners about the live
commercials and a hyperlink to the focus247.com site.
    Additional, banners will run on a variety of entertainment and youth-
related sites including ABC.com, UltimateTV.com, Tvguide.com, Eonline, Sony
Online Entertainment, MTV.com, Launch.com, hookt.com, Platform.net, Bet.com,
Seventeen.com, Alloy.com and Snowball.com.